#United States #Nashville #Designworks #Oré Originals #Kids Products

Designworks Collective Expands into Kids and Pet Products with Oré Originals Acquisition

Designworks Collective, a notable name in lifestyle design, has made headlines by acquiring Oré Originals, a trendsetting company from California known for its innovative children's and pet products. This strategic acquisition not only broadens Designworks' portfolio but also marks a significant step into thriving markets that focus on the family and their pets.

About Oré Originals

Founded by Lisa Lowe, Oré Originals has established itself with the tagline "Happy Products for Good People and Pets™." The brand is widely recognized for its signature product lines like Sugarbooger for children and the Speckle Spot collection for pets. Each product from Oré Originals is crafted with an emphasis on creativity, safety, and sustainability. What sets Oré apart is its commitment to blending playful design with practicality, a philosophy that resonates perfectly with Designworks Collective's standards for exceptional product experiences.

A Natural Fit

Joe Moore, CEO and Founder of Designworks Collective, expressed his enthusiasm for the acquisition, stating, "Family has always been my guiding principle. As I observe my children growing up and starting families, I recognized the importance of investing in products they can feel proud of. Acquiring Oré Originals was an obvious decision - a brand celebrated for its fun, safe, and functional designs."

With a deep-rooted understanding of children’s and pet products, Oré Originals aligns with Designworks Collective's vision to offer meaningful, innovative solutions to modern families.

Future Endeavors

The collaboration signals a robust future path for both companies. Initiatives in the pipeline include:

• - Expansion of Product Lines: Tapping into more diverse offerings in the children's and pet markets, ensuring an enriched variety that meets customer needs.
• - Enhanced Sales Representation: Joining Designworks Collective's showroom at AmericasMart Atlanta will elevate visibility and open new sales channels.
• - International Market Expansion: Collaborating with key retailers to enhance market penetration and broaden consumer access.

Lisa Lowe, the creative force behind Oré Originals, emphasized the synergy between the two companies. "Designworks Collective is the perfect partner for Oré. Our shared values, attention to detail, and passion for quality design will strengthen our collective vision and delight our customers in exciting new ways," she said.

A Fusion of Design Heritage and Operational Excellence

This merger creates a powerful alliance, combining Oré’s rich design legacy with Designworks Collective's extensive operational capabilities. The goal is clear: to redefine the way families connect with products that are not only stylish and joyful but also imbued with purpose and safety in their design. As the partnership progresses, consumers can anticipate innovative and appealing new offerings that will delight both children and pet lovers alike.

In conclusion, the acquisition of Oré Originals by Designworks Collective isn’t just a business move; it’s a commitment to fostering creativity and building lasting connections with families. With the variety and vibrancy that both brands bring to the table, the market can expect exciting developments in the lifestyle segment that cater to families and their beloved pets.