Infosys Partners with ATP to Launch 'Ally', an AI Chatbot Enhancing Fan Engagement Until 2028

The Future of Tennis Engagement: Ally the AI Chatbot

In a groundbreaking move for tennis enthusiasts, Infosys, a global leader in digital services and consulting, has unveiled "Ally," an innovative AI chatbot set to redefine how fans interact with the sport. This launch comes as part of the extended collaboration between Infosys and the ATP (Association of Tennis Professionals), which will continue until 2028, marking a decade of partnership dedicated to enhancing the tennis community.

What is Ally?

Ally is powered by Infosys's proprietary AI technology, Topaz™, which utilizes generative AI to create human-like interactions that will engage fans in real-time. Designed for a wide spectrum of users, including ardent fans, journalists, players, and coaches, the chatbot probes into the depths of tennis statistics and responds to queries with precision. Fans can access insights on match statistics, tournament schedules, player comparisons, and historical records with just a simple conversation.

Enhancing the Fan Experience

The project aligns with ATP's commitment to evolving fan interactions through digital platforms. As a vital partner in developing solutions such as the ATP PlayerZone and the ATP Stats Centre, Infosys continues to be at the forefront of transforming how information is shared in professional tennis.

"Over the past decade, Infosys has played a key role in strengthening our sport through digital solutions," noted Chris Dix, ATP's CTO. He emphasized that as AI and data utilization becomes more central to their operations, the incorporation of Ally is a significant leap towards more innovative fan experiences. With presented features that allow users to engage in intelligent dialogues, fans can receive not just information but also context-rich conversations about the sport they love.

The Technology Behind Ally

Ally is more than just a chatbot; it is a learning system. With continuous learning mechanisms, the technology evolves and refines its responses over time, facilitating a dynamic interaction that mirrors the growth of tennis itself. Furthermore, integration with the ATP Stats Centre ensures that the information fans receive is accurate and fact-checked.

Moreover, safety and compliance measures are central to Ally's architecture, employing content filtering and PII removal to enhance user experience while ensuring security. This careful attention to detail is set to cultivate a positive environment where misinformation is minimized and factual engagement is encouraged.

Supporting Sustainability in Tennis

In line with their forward-thinking approach, Infosys and ATP launched Version 2.0 of Carbon Tracker in 2025, a sustainability initiative aimed at reducing players' travel emissions during tours. Since its inception, over 300 players have participated, tracking more than 2.3 million kilometers of travel and offsetting 585 tonnes of carbon emissions in just one year.

The Road Ahead

The partnership promises to enrich the tennis ecosystem further, not just technologically but socially, as it aims to make tennis more accessible to a broader audience. "With our deep expertise in AI, we are transforming tennis into an engaging sport for casual viewers and seasoned fans alike. We're fostering a space for natural and intuitive conversation about the game," commented Sumit Virmani, Infosys's CMO.

Conclusion

As the tennis world eagerly embraces Ally, fans can look forward to a more interactive and informative way to connect with their favorite sport, inspired by cutting-edge technology and a commitment to sustainability. To learn more about how Ally can enhance your tennis experience, visit ATPTour.com.