STYLE's Innovative Business Model Featured on TV Tokyo's 'LIFE IS MONEY'

株式会社STYLE: A Rising Star in the Event Purchase Business

In a recent episode of TV Tokyo's financial show 'LIFE IS MONEY', aired on January 13, 2026, 株式会社STYLE, operating under the name ブランドコミュニケーションズ, was spotlighted for its remarkable growth in the event purchase sector. Known for hosting buyback events across various commercial facilities and supermarkets nationwide, the company is carving a niche for itself in the marketplace.

Understanding 株式会社STYLE's Business Model

At 株式会社STYLE, the focus is on event-based buying, which has proven to be a successful model. This not only distinguishes them from typical resale businesses but also emphasizes their commitment to revitalizing second-hand goods. Since its establishment in March 2021, STYLE has reported staggering growth, with sales surging from 290 million yen in its first year to over 4 billion yen by its fourth year—translating to over double year-on-year growth.

STYLE's brand, ブランドコミュニケーションズ, is particularly known for integrating three key aspects of retail: event sales, e-commerce, and physical store presence. Starting in 2025, STYLE aims to expand its services to include sales on the Rakuten marketplace and the opening of a permanent store in Kameido, Koto City, further enhancing customer engagement and experience.

株式会社STYLE's Community-Oriented Approach

What sets 株式会社STYLE apart is its dedication to respecting the history and value of the items they handle. The company's philosophy is not just to buy and sell used goods but to appreciate the stories behind them. This approach fosters trust and loyalty among customers, who look for a more authentic experience in their transactions.

Under the leadership of CEO 涼太田村, STYLE aims to make reuse an everyday choice for consumers, striving to create a societal shift towards sustainability. Their service ensures that the entire process—from appraisal to sale—is seamless, allowing customers to feel reassured that their cherished items are handled with care.

Future Prospects and Initiatives

By introducing a multifaceted approach to retail, 株式会社STYLE is setting a precedent for how second-hand goods can be marketed. The company's event buying strategy not only allows them to stand out in a crowded marketplace but also serves to educate consumers about the benefits of reusing items.

STYLE plans to continue expanding its operational reach while staying committed to providing high-quality services. Offering consultations and personalized service to cater to individual needs, they aspire to create an environment where reusing items is the norm. Their growth reflects a broader movement in consumer behavior, signaling a shift towards values that emphasize sustainability and responsible consumption.

In conclusion, 株式会社STYLE and its brand ブランドコミュニケーションズ represent a transformative force in the event purchase business. As they continue to innovate and expand, STYLE is well-positioned to lead the way in shaping the future landscape of the reused goods market while promoting an eco-friendly lifestyle.

Useful Links and Contact Information

For more about 株式会社STYLE and their operations, you can visit their official website here. For the latest updates on their events and services, check out their social media profiles on X.com, available via the following links: