Zinzino's Strategic Acquisition of Truvy to Enhance Global Distribution Strength
In a major strategic move, Zinzino AB (PUBL.) announced the successful acquisition of Truvy, a prominent North American direct sales company. This acquisition, which was completed recently, aims to significantly enhance Zinzino's distribution capabilities across North America, Latin America, and South Korea, reinforcing its position in the health and wellness market.
The acquisition, which was publicly declared in a press release on September 5, 2025, involves a thorough transition of Truvy’s vast assets, including its distributor database, customer registers, inventory, and intellectual property rights. Notably, Zinzino has also acquired all shares of Truvy's subsidiary operating in South Korea, facilitating a faster establishment and expansion effort in that region.
Zinzino is keen on leveraging this acquisition to propel its growth strategy further. The company meticulously focuses on improving personal health and well-being globally through innovative biotechnology solutions. Truvy, known for its comprehensive range of health and weight loss products, has shown a robust annual turnover of approximately USD 12 million, indicating a solid foundation for collaborative growth.
Both companies believe that this acquisition will create substantial synergies that will augment their collective networks. The integration of Zinzino's test-based product concepts is expected to boost profitability and support the effective utilization of Zinzino’s established technical platform and operational organization.
The financial terms of this acquisition are structured around a fixed purchase price of USD 4 million, payable entirely through newly issued Zinzino shares. Additionally, clauses for future performance-based payments are anticipated, which could range between USD 4 million to a maximum of USD 16 million, also settled using newly issued shares.
Zinzino’s executives, Dag Bergheim Pettersen, CEO, and David Brown, CEO of Truvy, emphasize the partnership’s visionary approach that combines a tech-first perspective with personalized health solutions. They share a common belief that individualized advice and tailored wellness solutions will shape the future of health and personal care.
The acquisition aligns seamlessly with Zinzino’s historical pattern of strategic investments aimed at sustainable and profitable growth. Earlier investments in VMA Life (2020), Enhanzz (2022), Xelliss (2024), and other significant acquisitions reflect Zinzino’s commitment to expanding its global distribution channels and diversifying its product offerings.
Looking ahead, Zinzino is poised to solidify its market presence through this latest venture while enhancing the direct sales experience for consumers. The collaboration emphasizes a future where health and wellness can be addressed more personally, allowing customers to engage with brands in ways that are aligned with their individual needs. The expectations are high as Zinzino charts a progressive path in the ever-evolving wellness industry, setting new benchmarks for customer engagement and satisfaction.
In summary, this acquisition positions Zinzino favorably in the marketplace while enabling Truvy to expand its reach and capabilities under a harmonious partnership. With a forward-thinking approach, both companies are ready to tackle the demands of an increasingly personalized health product landscape, combining their strengths for mutual benefit and growth.
The acquisition, which was publicly declared in a press release on September 5, 2025, involves a thorough transition of Truvy’s vast assets, including its distributor database, customer registers, inventory, and intellectual property rights. Notably, Zinzino has also acquired all shares of Truvy's subsidiary operating in South Korea, facilitating a faster establishment and expansion effort in that region.
Zinzino is keen on leveraging this acquisition to propel its growth strategy further. The company meticulously focuses on improving personal health and well-being globally through innovative biotechnology solutions. Truvy, known for its comprehensive range of health and weight loss products, has shown a robust annual turnover of approximately USD 12 million, indicating a solid foundation for collaborative growth.
Both companies believe that this acquisition will create substantial synergies that will augment their collective networks. The integration of Zinzino's test-based product concepts is expected to boost profitability and support the effective utilization of Zinzino’s established technical platform and operational organization.
The financial terms of this acquisition are structured around a fixed purchase price of USD 4 million, payable entirely through newly issued Zinzino shares. Additionally, clauses for future performance-based payments are anticipated, which could range between USD 4 million to a maximum of USD 16 million, also settled using newly issued shares.
Zinzino’s executives, Dag Bergheim Pettersen, CEO, and David Brown, CEO of Truvy, emphasize the partnership’s visionary approach that combines a tech-first perspective with personalized health solutions. They share a common belief that individualized advice and tailored wellness solutions will shape the future of health and personal care.
The acquisition aligns seamlessly with Zinzino’s historical pattern of strategic investments aimed at sustainable and profitable growth. Earlier investments in VMA Life (2020), Enhanzz (2022), Xelliss (2024), and other significant acquisitions reflect Zinzino’s commitment to expanding its global distribution channels and diversifying its product offerings.
Looking ahead, Zinzino is poised to solidify its market presence through this latest venture while enhancing the direct sales experience for consumers. The collaboration emphasizes a future where health and wellness can be addressed more personally, allowing customers to engage with brands in ways that are aligned with their individual needs. The expectations are high as Zinzino charts a progressive path in the ever-evolving wellness industry, setting new benchmarks for customer engagement and satisfaction.
In summary, this acquisition positions Zinzino favorably in the marketplace while enabling Truvy to expand its reach and capabilities under a harmonious partnership. With a forward-thinking approach, both companies are ready to tackle the demands of an increasingly personalized health product landscape, combining their strengths for mutual benefit and growth.
Topics Business Technology）
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