TNL Mediagene and CMoney Join Forces to Innovate AdTech in Taiwan's Market

TNL Mediagene and CMoney's Strategic Partnership

TNL Mediagene, a prominent Tokyo-based digital media and data conglomerate, has proudly announced its strategic partnership with CMoney, Taiwan's largest financial data company. This groundbreaking collaboration aims to combine TNL Mediagene's advanced advertising technologies with CMoney's invaluable retail data, paving a new way for the advertising technology landscape in Taiwan.

Aiming for Enhanced Audience Insights

CMoney, which boasts over 10 million active users each month, brings a wealth of anonymized retail data to this partnership. This data will be effectively integrated into TNL's Ad2iction's cutting-edge Ad2 AI Audience (AIA) platform, enhancing the depth of audience insights available for marketers. By analyzing consumer behavior and preferences across various channels, brands can now deliver more targeted advertising strategies, ultimately leading to improved precision and campaign performance.

Building a Retail Media Network

The collaboration extends TNL Mediagene's AdTech development initiatives by focusing on creating a robust retail media network (RMN). This ecosystem is designed to link consumer interests online with actual purchasing behaviors offline, effectively bridging the gap between digital consumer engagement and tangible sales outcomes. This new data-driven marketing paradigm promises to transform the landscape of media and advertising technology in Taiwan.

Data-Driven Marketing Revolution

Both companies share a vision to advance marketing innovation powered by data and artificial intelligence. By uniting their collective strengths—TNL's rich media content and CMoney's retail insights—they can empower brand advertisers to make more informed marketing decisions.

Joey Chung, co-founder and CEO of TNL Mediagene, emphasized the importance of this partnership. He stated, “From retail media networks to AI solutions, our commitment to driving marketing innovation through data remains strong. Collaborating with CMoney allows us to refine audience profiles and stay attuned to market trends.