#USA #New York #Stripes Beauty #Naomi Watts #Credo Beauty

Stripes Beauty Launches at Credo Beauty

New York, August 12, 2025 – Stripes Beauty, a trailblazer in the pro-aging beauty and wellness space, is thrilled to announce its strategic partnership with Credo Beauty, a leading clean beauty retailer. Founded by Naomi Watts, the actress and passionate advocate for women's health, Stripes Beauty is making waves by becoming Credo's first dedicated menopause line, aiming to elevate conversations surrounding midlife and menopause while improving access to care for women nationwide.

This significant collaboration marks a pivotal moment for Stripes Beauty in their commitment to normalize discussions around menopause and empower women during this natural transition in life. The product line will be available in 15 physical Credo Beauty stores across the country and online at CredoBeauty.com, helping to meet growing demand for effective solutions during perimenopause and menopause.

Product Offerings and Launch Events
Among the products being launched are Stripes' best-sellers, including The Full Monty, Vag of Honor, Oh My Glide, The Inside Addition, The Crown Pleaser, and The Dream Date. These products are backed by science and designed to assist women dealing with the physical changes of aging with a focus on hydration and symptom management.

To celebrate this debut, Stripes Beauty has planned several key events:

• - August 12: Launch day of Stripes' offerings in-store and online with Credo Beauty.
• - September 9: To commemorate National Hot Flash Day, an in-store event at Credo Beauty's Soho location will be hosted by Naomi Watts, featuring discussions with doctors and menopause experts.
• - October 19-26: In honor of Menopause Awareness Month, Stripes Beauty will provide a 20% discount during Credo's Friends of Credo sale.

Mission-Driven Partnership
"I am incredibly proud to partner with Credo Beauty, whose dedication to ingredient transparency beautifully aligns with our objectives at Stripes. Our goal is to provide genuine products that not only support women during menopause but do so with integrity and inclusivity," remarked Naomi Watts.

Cara Kamenev, President and CEO of Stripes Beauty, added, "Stripes was created to fill a significant gap in the wellness industry, offering products that are not just effective but also foster a reassuring community for women experiencing menopause. We strive to make them feel informed and empowered every step of the way."

Changing the Menopause Conversation
This partnership comes at a time when many women feel underserved in the beauty and wellness market, especially concerning menopause. Jessica Trieber, VP of Brands at Credo Beauty, shared, "More customers are expressing interest in products geared towards menopause, and partnerships like ours with Stripes will fill that gap. With their innovative product range, they are setting a new standard for how brands can support women in midlife."

About Stripes Beauty
Established with the aim of breaking the stigma surrounding menopause, Stripes Beauty’s range includes skincare, haircare, nutritional supplements, and intimate wellness products. By combining science-backed solutions with a strong community focus, Stripes Beauty empowers women to embrace every phase of their lives with confidence.

For further information on Stripes Beauty and its innovative menopause solutions, visit stripesbeauty.com or follow them on Instagram and TikTok at @stripesbeauty.

About Credo Beauty
Founded in 2014, Credo Beauty is at the forefront of the clean beauty movement. It partners with over 130 leading brands, offering a curated collection of products that adhere to the rigorous Credo Clean Standard, emphasizing sustainability and safe formulas. Shoppers can find Credo Beauty in multiple locations or explore their offerings online at credobeauty.com.

This collaboration between Stripes Beauty and Credo Beauty not only enriches the market but also highlights a crucial step towards wider acceptance and understanding of menopause within society. As more brands recognize the importance of supporting women through life’s various stages, the hope is to foster a community where conversations about midlife are embraced openly and positively.