#Japan #Tokyo #Happinet #Bandai #Gashapon

Exciting New Gashapon Official Shop Launching in Asakusa

On December 16, 2025, Tokyo will be graced with the opening of the Gashapon Official Shop@ASAKUSA. Operated by Happinet Vending Services, a subsidiary of Happinet Corporation, this specialized store celebrates the
iconic Gashapon capsule toys that have become a beloved part of Japanese pop culture since their inception. The grand opening aims to attract both local enthusiasts and international visitors looking for an immersive experience in the world of Gashapon.

A Toy Wonderland

The Gashapon Official Shop is set to house an impressive 548 Gashapon vending machines, offering a wide array of products ranging from original characters to popular licensed merchandise. This variety ensures that every visitor will find something intriguing, whether they are longtime fans or new to the trend.

As you step inside, you will be greeted by a historical exhibit that delves into the rich legacy of Gashapon and showcases the diverse range of products available. Visitors will also be able to enjoy the latest multimedia displays that offer a deeper understanding of the Gashapon universe.

A standout feature of the shop will be the Gashapon Machine Trial, which allows customers to interact with a half-size model of the official Gashapon machine. Additionally, the store will sell a charmingly miniaturized version of the Gashapon machine known as the Gashapon Machine Joy, perfect for collectors and casual fans alike.

Unique Store Design and Features

The shop promises to be a visual feast as well. The entrance doors will feature vibrant designs of beloved characters welcoming guests to the shop. The main visual element within the store will be an original design inspired by the Asakusa district, creating a unique atmosphere that resonates with visitors.

For those keen on capturing memories, there will be a towering Gashapon vending machine standing approximately 1.7m tall, providing a perfect photo opportunity amidst the whimsical decor. The store aims to be a vibrant hub for tourists visiting Asakusa, offering them a chance to enjoy and celebrate Gashapon products while creating lasting memories.

Exciting Opening Campaign

To mark the opening, Gashapon Official Shop@ASAKUSA will host a special campaign. Customers who purchase three Gashapon items will receive a limited-edition original sticker as a souvenir. To claim this special gift, customers should ask the staff while providing the mini-book contained in their capsule purchase. Stocks are limited, so visitors are encouraged to act quickly.

A Legacy of Innovation

Happinet Vending Services, known for its leading market share in the capsule toy industry, boasts approximately 400,000 Gashapon machines set up across Japan. The company is continuously focused on expanding its target audience and exploring new locations. Since December 2019, they have also been operating the Gashacoco stores, dedicated to offering an extensive selection of capsule toys that keep customers excited with new products introduced every week.

For nearly five decades, the Gashapon brand, owned by Bandai, has been synonymous with quality and variety. Originating in 1977, Gashapon has evolved to meet changing consumer desires, launching over 120 new products each month while ensuring innovative vending solutions.

Furthermore, the Gashapon brand is actively pursuing sustainability efforts, including capsule recycling and the development of environmentally friendly materials. With expansion efforts extending beyond Japan, Gashapon continues to delight fans around the globe.

Conclusion

The Gashapon Official Shop@ASAKUSA is poised to be a significant addition to the Asakusa area, offering an enchanting blend of nostalgia, fun, and cultural engagement. As visitors look forward to the grand opening, they can expect an unforgettable experience that embraces the joy of Gashapon.