NBI Acquires Atami Sanga
2025-10-16 06:30:42

Acquisition of Luxury Onsen Ryokan 'Atami Sanga' by NBI Holdings Announced

NBI Holdings Acquires 'Atami Sanga'



NBI Holdings has officially announced its acquisition of the luxury ryokan 'Atami Sanga', situated in the renowned Atami Onsen area of Shizuoka Prefecture. This strategic move is part of the company’s ongoing commitment to investing in hospitality and real estate, particularly in locations that promote regional revitalization and tourism growth. By entering into a real estate sales contract, NBI Holdings aims to elevate the property’s appeal and transform it into a premier destination for travelers seeking high-quality onsen experiences.

Project Overview



Located in an area recognized for its high tourist influx, 'Atami Sanga' boasts stunning ocean views from every room, each equipped with its own outdoor hot spring bath. The property spans 1,005.54㎡ and has 7 rooms, with plans for an extensive renovation to enhance the number of guest rooms in order to provide a more luxurious and spacious experience for visitors. As part of NBI Holdings' commitment to quality, the ryokan will undergo significant operational changes and refurbishments, ensuring that it meets the highest standards of hospitality and design.

Details of the Property


  • - Name: Atami Sanga
  • - Location: 591-102 Ajiro, Atami City, Shizuoka Prefecture
  • - Land Area: 1,005.54㎡ (304.18 tsubo)
  • - Access: 25 minutes by car from Atami Station
  • - Structure: Main building made of reinforced concrete, three stories; VIP building made of steel, four stories
  • - Initial Guest Rooms: 7

NBI Holdings' Future Investments



Starting in April 2025, NBI Holdings plans to launch a nationwide investment initiative, targeting hotels and ryokans across Japan. With the help of domestic institutional investors and financial institutions, the company aims to invest 30 billion yen in these projects by the end of the fiscal year ending March 2027. The acquisition of 'Atami Sanga' is just one of several planned investments to enhance tourism infrastructure and the local economy.

Upcoming Projects List


1. Itoshima Project, Fukuoka - April 2025, 4,235.09㎡ (Mid-Upper Grade)
2. Ichinoseki Choeikan Project, Iwate - April 2025, 9,514.43㎡ (Mid-Upper Grade)
3. Aso Kurokawa Onsen Project - May 2025, 1,554.50㎡ (Luxury Grade)
4. Shimoda Nanraku Project, Izu - August 2025, 6,611.19㎡ (Mid-Upper Grade)
5. Hakone Gora Project - October 2025, 1,959.81㎡ (Luxury Grade)
6. Atami Sanga Project - November 2025, 881.47㎡ (Luxury Grade)

As part of NBI Holdings’ commitment to renovating and enhancing hospitality experiences in Japan, the company's team is excited about the upcoming renovations and the potential for 'Atami Sanga' to set new benchmarks in luxury ryokan stays.

About NBI Holdings


Founded and led by Takayuki Kanaya, NBI Holdings focuses on real estate investment, financial services, and regional revitalization. Located in Tokyo's Minato Ward, the company has gained recognition for its innovative investment strategies and extensive portfolio in the hospitality sector. Kanaya brings over 20 years of experience in real estate investments, and under his leadership, NBI Holdings has completed over 200 billion yen in hotel real estate transactions.

For more information about NBI Holdings and further inquiries, please contact:
NBI Holdings Public Relations & IR Office
Tel: 03-6263-9193.


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Topics Consumer Products & Retail)

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