#Japan #Ebina #Snow Brand #Milk Festival #Beans Talk

The Milk Festival Celebrates 100 Years of Snow Brand Milk

On November 30, 2025, Snow Brand Milk Group organized the exciting "Milk Festival at Ebina Factory" to commemorate its centennial anniversary. This vibrant event brought families together for a day filled with fun activities and a special experience of carrying the unique follow-up milk, "Tsuyoko," weighing approximately 1 kg. The event aimed to celebrate the healthy growth of babies while providing information regarding nutrition.

The highlight of the day was the "Oshomochi Event," where children, some celebrating their birthdays the next day, participated in the traditional Japanese ceremony of carrying an “issho mochi” (a ceremonial rice cake weighing one shaku, or approximately 2.5 kg), symbolizing strong growth. However, this was uniquely adapted to rely on the Tsuyoko follow-up milk made by Beans Talk, showcasing how the company is committed to supporting the nutrition of infants.

Children eagerly donned their Tsuyoko and waddled around, capturing the hearts of adults and caregivers alike. The smiles and giggles echoed throughout the venue, reminding everyone of the joys of parenthood and healthy development. To further enliven the spirits, each child received a gift package that included an original towel, a Tsuyoko sample, and a popular oral care product sample from Beans Talk called "Hakira." Attendees were genuinely thrilled and engaged with the giveaways.

The Milk Festival had numerous attractions, including an oversized balloon figure representing the original character “Giant Cow-kun” from the “Morning Yogurt” series, perfect for family photo opportunities. Moreover, participants could join various activities such as the Milk Taste Testing Challenge, Butter Making Experience, Bone Health Assessments, and Sustainability Quizzes. Parents and their little ones filled the venue with laughter and happiness, making it a memorable celebration.

Event Overview

• - Date: November 30, 2025
• - Time: 10:00 AM - 3:00 PM (registration begins at 9:30 AM)
• - Location: 5-26-1 Nakashinden, Ebina City, Kanagawa Prefecture, 243-0422, Japan

About Beans Talk's Tsuyoko Product

The follow-up milk "Tsuyoko" was developed by analyzing the nutritional intake of approximately 2,400 infants through a nationwide survey, aimed at understanding their dietary habits and growth patterns. These valuable insights guided the creation of "Tsuyoko," which meets the nutritional needs of infants aged nine months to three years.

Key Features of Tsuyoko include:
1. A balanced assortment of essential nutrients vital for the growth of toddlers.
2. Rich in iron and calcium, nutrients often lacking in a child’s diet.
3. Incorporation of important compounds found in breast milk, such as osteopontin, sialic acid, oligosaccharides (galactosyl-lactose), DHA, and phosphatidylserine, all crucial for a child’s development.

More information is available on the official website: Beans Talk.

About Snow Brand Beans Talk

Snow Brand Beans Talk focuses on supporting families' health and well-being through high-quality products such as infant formula and functional foods. With over 70 years of research in breast milk, the company creates products closely aligned with its composition, ensuring the best possible nutrition for infants and young children. Furthermore, the company provides a range of adult milk products and oral care items that enhance healthy living and improve quality of life for families. Visit their website at Beans Talk.

Stay Connected with Beans Talk

For more updates, families can follow Beans Talk on various platforms:

• - Member's Site: "Mame Comi" offers parenting support information and nutritional consultations from experts.

Visit: Mame Comi

• - Official Instagram: Stay updated on news and campaigns through shared family moments.

Follow at: Beans Talk Official Instagram

Contact Information for Inquiries

For more information regarding this event, please reach out to:

• - Snow Brand Beans Talk Wellness Division
• - Public Relations: 03-3226-2335
• - Hours: 9:00 AM - 5:00 PM (Excluding weekends and holidays)

The Milk Festival at Ebina Factory was more than just a celebration; it represented a community coming together to nurture and support the next generation's health and development. Through fun, engaging activities and valuable knowledge sharing, this unique event was a testament to Snow Brand Milk's dedication to families across Japan.