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Morgan Properties Partners with Funnel

In a significant move to enhance its operational efficiency and resident experience, Morgan Properties, the third-largest multifamily owner in the United States, has announced a partnership with Funnel, an established multi-family customer relationship management (CRM) platform empowered by AI technology. This collaboration aims to implement a comprehensive CRM solution across Morgan Properties' extensive portfolio of over 100,000 apartment units.

The Need for Change

As the multifamily housing market evolves, the expectations of consumers have shifted dramatically. Organizations like Morgan Properties face increasing demands for improved service delivery and responsiveness to tenant needs. Recognizing these challenges, the company sought a technologically advanced solution that could seamlessly integrate into their existing operations while addressing their evolving customer requirements. After meticulous evaluation, Morgan Properties concluded that Funnel’s AI-infused CRM was the ideal choice to empower its teams in delivering superior service.

Samantha McQuown, Senior Vice President of Operations at Morgan Properties, emphasized the reasoning behind this strategic partnership: "We chose Funnel because they were the best partner to support our teams as we improve how we serve residents and enhance the leasing experience. Using this product is helping us achieve our organizational objectives, and allows our teams to focus on what matters most, our customers."

Benefits of AI Integration

The integration of Funnel's award-winning CRM into Morgan Properties’ operations heralds a transformative approach to property management. The platform is designed to keep the resident experience at the core of every process, ensuring that management teams are equipped with tools to deliver consistent and personalized service at scale. Nikki Hand, Chief Customer Officer of Funnel, reiterated the potential benefits, stating, "Funnel’s renter-centric architecture future-proofs operations by keeping the resident experience at the center of every workflow."

This focus on the renter experience is particularly pertinent as consumer expectations continue to evolve with technological advancements. A key aspect of this partnership is Funnel’s commitment to providing ongoing support, which complements Morgan Properties' goal of enhancing their leasing experience and operational efficiency.

Industry Impact

Funnel's innovative approach to customer relationship management is already making waves in the multifamily sector. With a track record of successfully partnering with nine of the top fifteen National Multifamily Housing Council (NMHC) owners and managers, Funnel has proven itself as a leader in transforming how multifamily owners engage with renters. By using customer feedback to drive its product offerings, Funnel continually enhances the effectiveness of its solutions.

Beyond operational efficiencies, this partnership aspires to elevate the tenant journey at Morgan Properties, ultimately aiming to provide a better customer experience. As a transformative force in the multifamily sector, Funnel’s approach to reducing operational costs while improving management efficiency positions both companies to challenge traditional industry practices.

About Funnel and Morgan Properties

Founded in 1985 by Mitchell Morgan, Morgan Properties is now headquartered in Conshohocken, Pennsylvania, managing a diverse portfolio across various states. The company has established itself as a leader in multifamily real estate, owning and managing over 360 communities. Alongside its impressive portfolio, Morgan Properties is recognized for its commitment to operational excellence and strong capital relationships.

In contrast, Funnel aims to provide multifamily owners and operators with an enterprise-grade solution that delivers a streamlined and integrated approach to property management. By addressing the needs of on-site teams and renters simultaneously, Funnel's platform represents a new operating model that prioritizes customer experience and operational flexibility.

As Morgan Properties implements Funnel’s CRM technology across its units, the multifamily sector will be watching closely to see how this partnership shapes the future of apartment management and renter experience.