#Japan #Tokyo #KDDI #Oosawa #au Value Link

KDDI's New CM: The God of Value's Evaluation Begins

KDDI and Okinawa Cellular are set to launch their new television commercial for the 'au Value Link Plan' titled 'The God of Value's Evaluation,' starting December 1, 2025. The commercial features the renowned actor Takao Oosawa portraying the divine figure evaluating a treasured artwork belonging to Momotaro, played by Shota Matsuda. The commercial promises to take viewers through a humorous journey as the characters react to a shocking revelation about the artwork's value.

The Story Behind the New CM

The narrative unfolds in the living room of Momotaro's home, where the three heroes - Momotaro, Kintaro, and Urashima Taro - are chatting with Princess Kaguya. During a thorough cleaning session, Kaguya uncovers a framed self-portrait of Momotaro and excitedly shares this discovery with her companions. Momotaro reminisces about the piece, saying, “Ah, that’s the one Raku-chan gave me!” The name piques the curiosity of Kintaro and Urashima Taro, who are eager to know more about the treasure.

Just then, the God of Value appears, bathed in divine light, and declares, “Let’s see its value!” The mood shifts as he dramatically evaluates the portrait, eliciting gasps of surprise from the group. With a booming voice, the God of Value announces, “Value!” that catches everyone off guard. Kaguya's five-colored jewels light up in sequence, culminating in an exciting “5 Value” evaluation, leading to joyous cheers from the three heroes.

Once the evaluation is over, Kintaro curiously asks, “So, who is Raku-chan?” The God of Value casually replies, “It’s Sharaku,” to Kaguya's impressed reaction. However, Urashima Taro's puzzled expression hits the audience, prompting further laughter and surprise.

Behind the Scenes and Making Of

In the behind-the-scenes look, Oosawa's compelling performance raises humorous concerns among the cast about his career while also highlighting the bond developed between him and Arimura Kasumi, who plays Kaguya, during their second collaboration. Fans can expect to see memorable interactions and heartfelt moments that transpired during filming. Both the dynamic between the actors and the storyline illustrate the blending of humor with cultural references, ensuring the CM resonates with audiences of all ages.

This commercial aims to showcase the various features of the 'au Value Link Plan.' The plan includes unlimited data usage combined with exceptional services such as 'au Starlink Direct', 'au Overseas Unlimited', and additional benefits for using financial services associated with the 'au Value Link Money Active 2'. These offerings allow users to enhance their communication experiences, even in areas with limited coverage.

Connecting with Viewers

KDDI and Okinawa Cellular hope to engage viewers not just by showcasing their products but also by bringing joy and laughter through the God of Value's charismatic presence. This innovative, humorous approach is designed to capture the audience's attention, encouraging them to explore the exciting features of the 'au Value Link Plan'. The commercial will be available for viewing on the official au YouTube channel, and the link will be shared from the outset to allow fans to witness the magic firsthand.

With the launch of this campaign, KDDI aims for their offerings to go beyond ordinary service plans, presenting an opportunity to connect with consumers in a meaningful way while keeping entertainment at the forefront of their marketing strategy. Stay tuned for the premiere of this refreshing commercial on December 1, 2025, and get ready to see how the God of Value evaluates what truly matters!

For more insights, check out the full details of the 'au Value Link Plan' and its features that promise to change the way you experience mobile interactions.

Visit the official YouTube channel for the full trailer: KDDI YouTube Channel or enjoy the commercial direct on YouTube.