#Japan #Softbrain #e-Sales Manager #Yamato Seiko #Akashi

Enhancing Business Efficiency through e-Sales Manager Implementation

Softbrain, a Tokyo-based company specializing in CRM/SFA solutions, has recently showcased a case study involving its e-Sales Manager software at Yamato Seiko Co., Ltd. This introduction highlights the company's remarkable journey towards enhancing operational efficiency and competitiveness in the industry.

About Yamato Seiko

Founded in 1945, Yamato Seiko Co., Ltd. is located in Akashi, Hyogo Prefecture, and has built a reputation for manufacturing and selling weighing systems and devices. Their products range from advanced solutions like combination scales and automated weight sorting machines for the food industry to truck scales and axle weight meters installed at toll booths on highways. Additionally, Yamato Seiko offers various standard equipment, including mechanical and electronic scales, as well as healthcare scales for hospitals.

Before implementing the e-Sales Manager, Yamato Seiko faced challenges such as inefficient sales processes and difficulties in consolidating customer data across different departments. The company operates through three separate divisions, each handling sales for overlapping customer profiles, leading to fragmented information sharing and potential missed opportunities due to duplicate approaches.

To address these issues, Yamato Seiko opted for the e-Sales Manager in 2011 with the goal of centralizing customer information and streamlining sales activities.

Key Features of e-Sales Manager

Yamato Seiko's decision to adopt e-Sales Manager was driven by several noteworthy features:

• - Comprehensive management of customer, transaction, and sales activity information on a single platform.
• - Integration with the customer database 'uSonar' for accurate consolidation of customer data.
• - Easy customization of the interface to align with the business's unique requirements.
• - Strong business intelligence capabilities for enhanced activity visibility and analysis.
• - Dedicated consultants/ advisors providing thorough support from implementation to optimization.

Database Integration

Yamato Seiko has complemented its e-Sales Manager with the 'uSonar' database provided by uSonar Inc., which boasts over 8.2 million corporate records. This integration allows Yamato Seiko to implement a white space strategy to identify potential customers they have yet to approach. It also improved their data hygiene by cleansing duplicates registered across different divisions, leading to a more unified customer information system and enhanced inter-departmental cooperation.

Insights from Keisuke Kunizaki, Executive Director

Yamato Seiko's Executive Director, Keisuke Kunizaki, shared insights about the transformation: "With the integration of e-Sales Manager and the uSonar database, sharing information between sales and marketing became smoother. This has allowed us to refine our target selection and approach strategies. We're now able to focus on new sales initiatives rather than merely fulfilling orders and follow-ups. Going forward, we aim to strategically manage all cases and activities using e-Sales Manager, with plans to increase new customer acquisition by 130% by 2024, alongside a similar target for significant projects."

About e-Sales Manager (esm)

Launched in August 1999 as Japan's first CRM/SFA solution, Softbrain has consistently aimed to revolutionize customer interactions across marketing, sales, and after-sales services. The core offering, e-Sales Manager, combined with marketing automation tools and after-service management solutions, enables client businesses to maximize productivity through tailored process management. With a proven track record of over 5,500 implementations and a customer retention rate of 95%, Softbrain provides comprehensive support, from consulting to customer success services.

Conclusion

Yamato Seiko's integration of Softbrain's e-Sales Manager showcases how leveraging technology and effective data integration can vastly improve business processes. As the company continues its journey to perfecting customer acquisition strategies, it sets a benchmark for industries seeking to enhance efficiencies through innovative CRM solutions.

For more information about Yamato Seiko and its collaboration with Softbrain, visit their website.

For further inquiries regarding this news release, please contact:
Akiyoshi Ayako, PR Manager, Softbrain Corporation, Tokyo, Japan. Tel: 03-6779-9800, Email: [email protected]