#United States #New York #Optimizely #CFM International #Candyspace

Launch of the First Optimizely CMS (SaaS) for CFM International

In a groundbreaking collaboration, Optimizely, a prominent digital experience platform, has partnered with Candyspace, a renowned digital product agency, to launch the first-ever implementation of its Content Management System (CMS) in the EMEA region for CFM International (CFM). CFM, a major player in the commercial aircraft engine market, has unveiled its newly redesigned website powered by Optimizely’s Software as a Service (SaaS) platform, solidifying its commitment to digital transformation in aerospace manufacturing.

The newly launched site signifies a shift towards modernized digital capabilities, overcoming challenges posed by outdated technology to create a platform that will facilitate CFM's growth and innovation. Optimizely’s CMS is tailored specifically to meet the needs of marketers, presenting tools that accelerate the content creation process while enhancing user experience.

Key Features and Benefits of the New CFM Website

The new CFM platform introduces several notable features designed to optimize both performance and user engagement:

• - Headless Architecture: With the backing of Optimizely's CMS and seamless front-end hosting through Vercel, the site promotes unparalleled speed and enables developers to craft state-of-the-art digital experiences.
• - User-Friendly Editing Tools: Unlike traditional CMS options, the Optimizely CMS offers an intuitive visual editing environment known as the Visual Builder. This allows CFM's marketing professionals to generate and publish content independently, bypassing the need for developer intervention. This feature promises to significantly reduce time to market for new content.
• - Scalability and Security: Optimizely Graph underpins swift omnichannel content delivery. Plus, with automatic scaling and built-in security updates, development teams can focus more on innovation rather than maintenance.

The revamped website serves more than 250,000 annual visitors with engaging content, real-time updates, and simplified features like event booking and news integration, enhancing overall user interaction.

Voices Behind the Launch

Tom Thorne, CEO of Candyspace, emphasized the significance of this milestone, stating, “This launch represents the inaugural rollout of Optimizely's SaaS CMS in EMEA. We are thrilled to assist CFM International in establishing a platform that excels in speed and agility.”

Moreover, Nazanin Ramezani, VP of Product at Optimizely, remarked on how the CMS toolset is crafted with marketers in mind, providing them the agility to execute marketing tasks efficiently while still offering the scalability required for enterprise-level needs. “It is encouraging to see CFM and Candyspace pave the way in Europe with a site that exemplifies modern digital experiences,” she added.

This strategic partnership not only addresses the pressing need for improved content management in the aerospace sector but also sets a new benchmark for digital experiences across industries. By integrating cutting-edge technology and user-friendly design, CFM International is well-positioned to navigate the challenges of a rapidly evolving marketplace. This historic CMS launch is a testament to the growing importance of digital strategy in enhancing business operations and customer engagement.

For those interested in exploring Optimizely's CMS offerings, further information can be found on the Optimizely website.

About Optimizely

Optimizely aims to optimize the marketing landscape with Optimizely One, the premier operating system for marketing departments. This platform brings together various solutions covering content management, experimentation, commerce, and personalization, offering a comprehensive and AI-driven workflow for marketers. Notable brands such as Salesforce, Zoom, and Toyota leverage Optimizely to expedite content creation and implement high-quality user experiences.

About CFM International

CFM International is a joint venture between GE Aerospace and Safran Aircraft Engines. Recognized as a leading manufacturer of aero-engines, CFM has delivered over 50,000 engines globally, enhancing the efficiency and performance of commercial aviation.

About Candyspace

Candyspace, an Optimizely Gold Partner, specializes in creating and optimizing websites, mobile applications, and e-commerce platforms. The agency focuses on fostering growth and facilitating digital transformation for its clients, making it a vital player in this collaborative effort.