#Brazil #Sustainable Farming #Kellanova #Sucrilhos #São Lourenço do Oeste

From Field to Table: Brazilian Corn's Journey to Breakfast Cereal

Brazil stands as the third largest corn producer globally, a fact highlighted by recent efforts from the global plant-based company, Kellanova. With a legacy rooted in crops, Kellanova continues to rely on essential agricultural products such as corn to create beloved breakfast items that resonate across generations. This journey begins nearly 120 years ago with corn, transforming its simple kernels into the iconic flakes that feature prominently in breakfast bowls worldwide.

At the heart of Kellanova's operations in Brazil is a commitment to responsible sourcing, particularly evident in the corn cultivated in the state of Goiás. Following the footsteps of sustainability, they prioritize the adoption of regenerative farming practices with local farmers. Collaborating with suppliers like Milhao, Kellanova champions initiatives aimed at promoting ecological balance and soil health.

What does responsible sourcing entail? It's about ensuring that each step in the production cycle is carefully planned and executed to support the environment. The adoption of diverse cropping strategies, including crop rotation, natural fertilization, and minimized soil disturbance, assists farmers in not only maintaining their yields but enhancing soil richness. These practices allow the land to flourish while significantly reducing pollution, conserving water, and nurturing a healthier environment for future generations.

Recently, Kellanova spotlighted its efforts through an initiative called "Do Campo à Mesa" (From the Field to the Table), inviting journalists and thought leaders to witness firsthand the critical processes involved in their corn procurement. Over two informative days, attendees had the opportunity to visit supplier farms, understanding the intricate journey of corn from planting to harvest. This program served as a remarkable educational experience and an invitation into the world of sustainable agriculture, where each kernel tells a story.

Attendees learned how to cultivate corn ethically, seeing the interplay between modern practices and traditional farming knowledge. They engaged with farmers utilizing innovative methods that emphasize sustainability, gathering insights on how their breakfasts are deeply intertwined with the land’s wellbeing. Each flake of Sucrilhos® represents not just a product but an epitome of hard work, care, and respect towards the ecosystems fostered by these farmers.

In their commitment to transparency, Kellanova ensures that their customers know the backstory of their food, creating a bridge between the cereal bowl and the agricultural fields where the key ingredients are cultivated. Every flake is a testament to quality, sustainability, and the collective effort of numerous stakeholders working towards a common goal: a better future through responsible eating.

In summary, Kellanova's initiatives in Brazil underscore a growing trend within the food industry towards accountability and sustainability. As consumers become increasingly aware of their choices, the collaboration with local farmers reflects a promise not only to provide quality food but to do so with an unwavering commitment to the environment. This synergy between agriculture and food production is paving the way for a healthier planet while delivering the beloved tastes that families cherish at breakfast.

Ultimately, the journey from field to table symbolizes a larger movement towards mindful consumption, underscoring the notion that knowing where our food comes from is paramount to fostering a sustainable future.