#USA #San Diego #MindgruveMacarta #David Shapiro #Earned Media

David Shapiro Joins MindgruveMacarta as Vice President of Earned Media

In an exciting development for the marketing landscape, MindgruveMacarta has appointed David Shapiro as Vice President of Earned Media. This strategic move is expected to bolster the agency's capabilities in public relations, organic social media, content marketing, and search engine optimization (SEO). Shapiro brings over 16 years of rich experience from working with some of the world's most recognized brands, including Adobe and T-Mobile, positioning him as a key asset in the agency's pursuit of excellence in earned media.

Chad Robley, the Chairman and CEO of MindgruveMacarta, remarked on Shapiro's remarkable leadership skills and his proven track record. He highlighted Shapiro's ability to build effective content marketing teams and drive results for enterprise brands as critical elements that will amplify the agency's impact in the marketing sphere. Shapiro's previous role as Chief Marketing Officer at Unabated Sports, along with his contributions at Neil Patel Digital and iProspect, underscores his multifaceted expertise in engaging audiences through earned media channels.

Shapiro commented on his new role, stating, "MindgruveMacarta sets the standard for performance marketing, data technology innovation, and optimizing ROI on marketing programs." He expressed enthusiasm about enhancing the agency's earned media services and helping clients navigate the evolving landscape brought about by generative AI. His vision involves creating integrated strategies that align with ambitious revenue growth targets, ensuring clients achieve measurable results.

The addition of Shapiro comes as part of a broader initiative by MindgruveMacarta to strengthen its executive leadership team. Recent appointments include Haven Brady as Vice President of Integrated Strategy and Victor Camozzi as Executive Creative Director, signifying the agency's commitment to building a powerhouse team capable of tackling modern marketing challenges.

MindgruveMacarta was founded on the merger of Mindgruve, Macarta, and Icon Commerce, creating a global performance marketing giant. The agency prides itself on being a hub of diverse talent, including strategists, creatives, media experts, data scientists, and engineers who collaboratively drive business growth through innovative marketing solutions. By integrating data-driven marketing strategies with creativity, MindgruveMacarta aims to accelerate brand success in an increasingly competitive marketplace.

As the marketing landscape continues to evolve amid rapid technological growth, the appointment of Shapiro as VP of Earned Media is a clear statement of MindgruveMacarta's determination to remain at the forefront of performance marketing. With Shapiro's vast experience and visionary approach, the agency is poised to elevate its earned media strategy, making significant strides in achieving aggressive growth goals for its clients.

In conclusion, David Shapiro's appointment as Vice President of Earned Media at MindgruveMacarta heralds a new chapter for the agency. His proven leadership and extensive industry experience will undoubtedly enhance the agency's media initiatives, ensuring clients receive the strategic support they need to thrive in the fast-paced world of marketing.