Criteo Enhances GO Platform with Self-Service AI Tools for Advertisers

Criteo Expands GO Platform with Self-Service AI Features

On March 31, 2026, Criteo (NASDAQ: CRTO), a leading global commerce intelligence platform, announced significant enhancements to its GO platform, now featuring full self-service access for small and mid-sized businesses (SMBs) as well as emerging commerce brands. This innovative upgrade enables advertisers to independently create accounts, input billing information, and launch campaigns in just five clicks, effectively streamlining their advertising efforts.

The primary goal of Criteo GO is to broaden access to its AI-driven performance capabilities, allowing a larger segment of advertisers to benefit from measurable results throughout the customer journey. By simplifying the campaign activation process, Criteo GO integrates various formats, such as display, video, native, and social media advertising, into a single cohesive environment. This not only optimizes budget allocation across channels but also maintains high-performing messaging through advanced generative AI tools.

Early performance metrics for GO campaigns indicate a notable improvement in efficiency, especially for those leveraging social media activation, which have shown over 20% higher return on ad spend (ROAS) in contrast to traditional strategies. This robust performance is encouraging increased investment from advertisers and reducing churn rates, cementing Criteo GO's place as a critical growth element for Criteo.

As Eric Prum, Co-Founder and Co-CEO of Very Great, a company that creates consumer product brands such as Wild One and Courant, noted, “As a growing brand, speed and creativity are critical to how we show up in the market. Criteo GO's AI-powered capabilities allow us to move from idea to execution quickly, helping us stay agile and drive meaningful results without added complexities.”

In a landscape where consumer touchpoints are increasingly fragmented across platforms and devices, many older tools struggle due to their confinement to closed ecosystems. Criteo GO seeks to address this limitation by leveraging extensive global commerce data that includes 740 million daily shoppers, $1 trillion in annual transactions, and 5 billion product SKUs. This wealth of information enables brands to effectively engage with high-intent consumers wherever they discover and shop online.

Todd Parsons, Chief Product Officer and President of Performance Media at Criteo, stated, “Performance marketing is being redesigned in real time and marketers can no longer afford to operate in channel silos. With GO's new self-service capabilities, we're opening our platform to a broader set of advertisers, giving growing brands access to AI-powered, cross-channel performance optimizations while unlocking a meaningful growth opportunity for Criteo.”

To streamline the onboarding process, Criteo GO has introduced an Onboarding Agent, which automatically configures crucial campaign parameters and forecasts possible results. This feature aligns with Criteo’s vision of an AI-driven ecosystem where campaigns are not only automated but also intelligently managed from initiation to scaling.

In line with its commitment to expanding global access, Criteo has appointed Courtney MacConnell, formerly the Head of Shopping at Google, as the Vice President of Commercialization for GO. MacConnell brings valuable experience in scaling Google's Performance Max solutions and is poised to help drive Criteo GO's growth. Alongside Christopher Towl, who has also recently been appointed Vice President of GO Product, they aim to shape a successful future for Criteo GO.

Criteo GO's self-service functionality is now available to users in the United States and the United Kingdom, with plans for further expansion into other markets later this year. As more businesses seek efficient advertising solutions in the evolving digital landscape, Criteo appears well positioned to meet these demands and maintain momentum in performance-driven marketing.

For further details about the Criteo GO platform, you can refer to their official website.