#Japan #Tokyo #Liberont #Buyback Guarantee #Maison Echelle

A New Era in Ethical Fashion

Libéront Inc., based in Shinagawa, Tokyo, has made a groundbreaking move in the ethical fashion industry by introducing Japan's first buyback guarantee service tailored for ethical brands through its collaboration with Maison Echelle. This partnership reflects a broader commitment to fostering a circular economy and offers a unique shopping experience that directly connects consumption to sustainability.

The Vision Behind the Partnership

Since its inception, Libéront has been driven by the mission to promote a circular society where valuable items do not go to waste. In contemporary times, many valuable goods are left unused and discarded, creating a pervasive sense of resignation among consumers toward wastefulness. Libéront strives to offer practical solutions for both companies and consumers to combat this prevailing mindset.

Maison Echelle has garnered core support with its brand concept, "Cute clothes that do a bit of good," utilizing environmentally considerate and animal-friendly materials in its manufacturing process. To further its mission, Maison Echelle has launched the buyback service "Re Echelle," designed to connect garments that are sitting idle in wardrobes to the next owner. This service will apply to products from the 2025 Late Summer Collection onward and will be facilitated through Libéront's circular platform, "spixn," ensuring a streamlined management process for buyback requests, evaluations, and redistribution.



The collaboration was built on a shared vision that consumption can coexist with sustainability. The initiative aims to create a system where consumers can confidently choose sustainable options while preserving brand value. This collaboration promises several key benefits:

• - New Value for Consumers: Purchasing becomes a form of social contribution, allowing consumers to enjoy products as assets without worry.
• - Structuring Circulation: By mitigating overproduction, a natural flow is created for previously purchased goods to seamlessly transition to the next buyer.
• - Enhancing Brand Value: Maison Echelle's philosophy translates into a tangible circular model, strengthening its brand's power.
• - Implementation of Mission: Taking concrete steps toward realizing a society where items don't lie dormant but circulate.

Since the initiation of this buyback guarantee, users have responded positively. Future plans include reselling acquired items on the official website, expanding the implementation of the circular concept.

Perspectives from Leadership

Junjirō Ōkawa, CEO of Libéront, expressed, "The philosophies that Maison Echelle has upheld align with our vision, leading to the implementation of this initiative. Our goal is to create a circular company that includes everyone, and this collaboration marks a pivotal step in realizing that vision. We eagerly anticipate cultivating a culture of sustainability together."

Saori, Producer of Maison Echelle, shared, "From the very beginning, we have valued the balance between 'cuteness' and 'doing good.' With this initiative, I feel we can bring more accessible and eco-friendly cycles to our customers and the planet. I am excited to collaborate on creating a new form of fashion circulation."

Overview of Libéront Inc.

Libéront is committed to creating a new resource recycling society, ensuring that every item can circulate rather than lie dormant. Its platform, "spixn," supports an integrated management process for buyback-guaranteed products, providing comprehensive assistance from assessment to reacquisition and redistribution. Brands can protect their values while consumers can choose sustainable options confidently.

This service leverages Libéront's proprietary price analysis algorithms and application technologies, making it viable for various businesses, including brands and select shops. Companies interested in collaboration or implementation discussions are encouraged to engage in individual meetings with Libéront.

Company Name: Libéront Inc.
Founded: 2024
CEO: Junjirō Ōkawa, Takashi Kojima
Location: 9F Sumitomo Realty Osaki Garden Tower, 1-1-1 Nishinaka, Shinagawa, Tokyo

Contact for Media Inquiries

Public Relations Contact: Libéront Inc.
Email: [email protected]