#Japan #Tokyo #Choice Hotels #Comfort Hotels #Ascend Collection

Choice Hotels Japan Celebrates 100 Hotels with Special Site

In a significant milestone for Choice Hotels Japan, the company has launched a unique website featuring the diverse experiences of 100 influencers who stayed across its renowned hotels. This initiative celebrates the achievement of reaching 100 hotels in Japan, solidifying its presence from Hokkaido to Okinawa. The website, titled "100のすごしかた。" (100 Ways to Spend Your Time), offers travelers an array of insights on how to enjoy their stays at various locations, including the popular Comfort Hotels, Comfort Hotel ERA, Comfort Inn, Comfort Suites, and Ascend Collection brands.

A Journey Through 100 Unique Stays

Since its first Comfort Hotel opened in February 1999, Choice Hotels Japan has grown to include 99 Comfort Hotels and one Ascend Collection hotel, reaching 100 hotels across 41 prefectures in Japan by June 2026. The new site will sequentially unveil content highlighting different stays. Influencers have shared their experiences categorized into various travel themes such as business trips, nomad work, solo journeys, and leisure activities related to fandom—allowing visitors to find inspiration for their own travel styles.

Alongside shared experiences, the site features a "うごしかたマップ" (Ways to Spend Map) that allows users to explore hotels geographically, as well as a section called "Our Brands" highlighting the unique personalities of each hotel brand.

Five Brands for Every Travel Purpose

What sets Choice Hotels apart is its selection of five distinct brands tailored to various travel purposes and styles. Appreciating the diversity among travelers, each hotel provides a unique experience that caters to individual preferences.

1. Comfort Hotels: Positioned for both business and leisure travelers, these hotels offer convenient locations, complimentary breakfast buffets, comfortable sleeping arrangements, and flexible spaces like the Comfort Library Cafe for guests to relax or work even before check-in and after check-out.

2. Comfort Hotel ERA: Elevating the traditional Comfort Hotel experience, this brand combines comfort with a higher level of service, offering a unique ambiance that reflects local characteristics, alongside an exciting breakfast experience to maximize travelers' limited time.

3. Comfort Inn: Designed as a "base camp," Comfort Inn hotels focus on providing a casual and comfortable stay primarily located roadside for easy access.

4. Comfort Suites: Emphasizing spacious resort experiences, Comfort Suites aim to create lasting memories for guests with their relaxing accommodations.

5. Ascend Collection™: This upscale brand encourages visitors to "Find Your Travel Story," providing high-quality and uniquely crafted stays that resonate with local culture. The second Ascend Collection hotel in Japan is set to open on July 16, 2026.

Shared Experience Across All Hotels

Despite differences in brand and location, all hotels under Choice Hotels Japan offer four unified experiences: "Stay," "Sleep," "Eat," and "Hospitality." Guests can enjoy liberal stays in comfortable spaces such as the Comfort Library Cafe, which they can access even before check-in, and sleep on specially developed Choice Pillows for restful nights. Furthermore, seasonal and locally sourced ingredients are used to prepare diverse breakfast buffets, complemented by warm hospitality provided by local experts who know the area intimately.

Within this framework, travelers can enjoy familiar comforts while exploring new destinations with peace and ease. With their recent website launch, Choice Hotels Japan seeks to inspire countless travelers by sharing 100 unique ways to enjoy their hotels.

For more details, visit the website: 100のすごしかた。