Innovative Partnership between Spektrix and Kindsight to Transform Fundraising for Arts Organizations

Spektrix and Kindsight Join Forces for Arts Fundraising Innovation



In a groundbreaking move for arts and culture organizations, fundraising intelligence software provider Kindsight has officially partnered with Spektrix, a well-regarded CRM and communications platform tailored for the arts sector. This strategic alliance aims to enhance fundraising capabilities by offering deeper insights into donor behaviors and streamlining the overall fundraising process.

The collaboration between Kindsight and Spektrix will enable organizations to harness advanced donor screening data from Kindsight’s iwave product, directly integrated into Spektrix's existing platform. This integration is a vital tool that will help arts organizations tap into Kindsight’s comprehensive donor capacity and affinity scores, empowering them to develop more effective strategies for fundraising.

Liv Nilssen, VP of Sector Strategy at Spektrix, states, “Understanding donor motivations and preferences is crucial for successful fundraising. This integration combines Spektrix's insights about patron interests, purchases, and affinities with Kindsight's powerful intelligence, allowing organizations to identify the best potential donors, uncover new prospects, and design highly personalized outreach strategies.”

This venture represents a significant milestone as it introduces wealth screening integration for the Spektrix CRM solution and is expected to provide transformative capabilities to Spektrix’s extensive client network, which includes notable organizations like the Calgary Philharmonic Orchestra, The Royal Conservatory, and the Two River Theater.

With the incorporation of Kindsight's iwave data and analytics into Spektrix, organizations will be better positioned to manage their prospecting efforts, enhancing their ability to secure significant donations, grow monthly giving programs, and strengthen relationships with donors. This partnership encourages arts organizations to:

  • - Identify and prioritize top donors through data-driven insights.
  • - Access current donor wealth, giving histories, and biographical information for targeted outreach.
  • - Match donors with specific campaigns such as major gifts or monthly contributions using advanced analytics.
  • - Utilize personalized recommendations to foster stronger donor relationships.
  • - Confidently analyze donor profiles with transparent scoring and supporting data.

Trent Beattie, Kindsight's VP of Strategic Partners, optimistically remarks, “This partnership broadens our ability to assist nonprofits in leveraging data-driven fundraising. By merging the Spektrix CRM with our expansive intelligence capabilities, we’re empowering organizations to increase their fundraising potential, operate more efficiently, and eliminate uncertainties in strengthening donor relationships.”

About Spektrix


Spektrix is a comprehensive solution catering to ticketing, marketing, fundraising, and CRM needs, specifically designed for the performing arts community. With its state-of-the-art technology, Spektrix supports nearly 800 organizations across the US, Canada, the UK, and Australia, enhancing revenue and deepening patron connections.

About Kindsight


Kindsight is dedicated to equipping non-profits with cutting-edge technology to amplify their impact. For years, Kindsight has been at the forefront, assisting sectors such as education, healthcare, and nonprofit organizations with robust fundraising tools. As an industry leader in fundraising intelligence, Kindsight utilizes real-time data and AI to facilitate donor engagement at scale. Their iwave tool offers invaluable donor prospect research, featuring over 1.5 billion wealth and philanthropic records, allowing for proactive insights into donor behavior. Furthermore, Kindsight’s generative AI capabilities facilitate the creation of personalized campaign content, underscoring their commitment to innovative fundraising. Discover the power of Kindsight today at kindsight.io.

Topics Business Technology)

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