#United States #New York #Arkay Beverages #Zero Proof #Licor Zone

Arkay Zero Proof Takes Times Square by Storm

Arkay Zero Proof, known as a pioneer in the non-alcoholic spirits category, has unveiled an ambitious $6 million advertising campaign in the world-famous Times Square, New York City. This launch follows a remarkable $150 million funding agreement with the Mexican beverage conglomerate Licor Zone. The brand aims to elevate its visibility and further establish its leadership in the rapidly growing market for alcohol-free beverages.

A Landmark Launch

On July 1, 2025, Arkay officially launched its campaign amidst the bright lights and buzz of Times Square. According to Arkay's founder and CEO, Reynald Vito Grattagliano, this launch signifies more than just an advertisement; it's a clear statement to the world that non-alcoholic spirits are here to make a lasting impact.

Grattagliano stated, "Going live in Times Square marks a new era for Arkay. This isn't just an ad; it's a message to the world that zero-proof spirits are here to stay, and we are leading that revolution."

The Power of the Partnership

The launch coincides with a strategic partnership with Licor Zone, a conglomerate known for its extensive reach within the beverage industry. This partnership is set to significantly bolster Arkay's manufacturing capabilities, marketing strategies, and global footprint. The collaboration allows for enhanced production and increased accessibility to markets across North America, Europe, and the Middle East.

"Thanks to the support of Licor Zone, we are scaling faster and further than ever before. The $150 million in funding gives us the runway to take Arkay global — and Times Square is just the beginning," Grattagliano added.

The Journey of Arkay Zero Proof

Founded in 2011, Arkay Zero Proof has completely reshaped how consumers engage with spirits. Leveraging its proprietary W.A.R.M. molecule technology, Arkay provides the flavors and mouthfeel of traditional liquors without any alcohol. The current product portfolio features non-alcoholic versions of whisky, rum, vodka, tequila, gin, and more.

Arkay’s presence in Times Square is indicative of the brand's dedication to mainstream visibility and the normalization of an alcohol-free lifestyle. The vibrant billboard in one of the world’s most iconic advertising venues demonstrates how serious the brand is about making alcohol-free options as enticing as their alcoholic counterparts.

Growth on the Horizon

With a presence in over 35 countries, Arkay is on the brink of rapid international growth. Future plans include:

• - Opening new regional offices in major cities like Miami, Paris, and Mexico City.
• - Expanding product lines to include ready-to-drink mocktails and mixers.
• - Increasing e-commerce endeavors by collaborating with retailers such as The Liquor Mall, Amazon, and Walmart.
• - Enhancing research and development for continued innovation within the zero-proof sector.

These initiatives suggest that Arkay is not just here to stay but is poised for an expansive future that could redefine consumer engagement within the beverage industry.

Commitment to Healthy Lifestyles

Arkay Beverages stands at the forefront of the global movement towards healthier living, offering a range of spirits that cater to the sober-curious demographic. Encouraging responsible celebration and wellness culture, Arkay embodies a shift in societal values around consumption.

As Grattagliano encapsulates, "Our mission is to provide flavorful spirit alternatives that mimic the taste without the alcohol, allowing consumers to enjoy their favorite cocktails while prioritizing their health."

For more information about Arkay Zero Proof and their innovative products, you can visit arkaybeverages.com.