Timothée Chalamet Becomes Global Brand Ambassador for Lucid Cars

Timothée Chalamet Joins Lucid Group as Global Brand Ambassador

In a groundbreaking move, Lucid Group, the manufacturer of cutting-edge electric vehicles, has announced a multi-year collaboration with acclaimed actor Timothée Chalamet, marking a significant milestone as he takes on the role of the first Global Brand Ambassador for the visionary company. This partnership is aimed not only at promoting Lucid's products but also at enhancing its cultural footprint in the world of electric vehicles.

A Partnership Rooted in Vision

Lucid Group's philosophy emphasizes an uncompromising approach to performance and luxury, aptly captured by the slogan 'Compromise Nothing.' Chalamet embodies this ethos, bringing his fearless creativity and high-profile status to the brand. His association with Lucid began in 2023 when he was spotted driving a Lucid Air, paving the way for a relationship based on shared values of design excellence, performance, and innovation.

Later this year, Chalamet will lead a cutting-edge marketing campaign for Wild’s newest SUV model, the Lucid Gravity. This vehicle promises to redefine what it means to drive an SUV, combining the sophistication of a full-size, three-row SUV with the exhilarating performance expected from a luxury sports car.

Lucid’s Vision and Product Evolution

Since its inception in 2016, Lucid has quickly ascended to the forefront of the automotive industry, recognized for its ingenuity and commitment to excellence. The Lucid Air, its flagship product, paved the way for the brand, receiving accolades for its advanced technology, impressive range, and luxurious interior.

The Lucid Gravity aims to build upon this legacy, offering consumers a unique blend of versatility and performance. “Timothée's association with Lucid represents a powerful synergy of values and aspirations. Together, we aim to capture the spirit of innovation and show how it can influence and inspire the world,” states Akerho