RKD Group Selected as Fundraising Agency for The Bowery Mission in NYC

In a significant development that promises to elevate fundraising efforts for a reputable organization, RKD Group has been appointed as the direct response fundraising agency of record for The Bowery Mission. This historic New York City organization is committed to transforming the lives of people facing homelessness and poverty. This collaboration aims to harness RKD Group's expertise in developing omnichannel, data-driven strategies tailored to improve fundraising outcomes.

Tim Kersten, the CEO of RKD Group, expressed his excitement about this partnership, stating, "Partnering with The Bowery Mission—a beacon of hope in one of the nation’s largest cities—is an honor. Our shared commitment to fostering long-term donor relationships and making a tangible difference in the community will drive our efforts to help them meet and exceed their goals."

RKD Group's comprehensive approach will include a variety of fundraising services such as direct mail campaigns, digital initiatives, and advanced data analytics. They aim to enhance donor engagement through their omnichannel strategies, which are designed to maximize long-term net revenue for The Bowery Mission. This ensures that the organization can continue its vital services to the community, providing shelter, meals, and support to those in need.

James Winans, President and CEO of The Bowery Mission, also expressed enthusiasm about the collaboration. "The Bowery Mission is thrilled to collaborate with RKD Group to elevate our fundraising efforts," he said. "RKD’s depth of experience in working with life transformation ministries, proven track record of innovation, and modern audience strategies will help us build a deeper community of support and drive much needed net revenue to help New Yorkers experiencing homelessness."

RKD Group has built a reputation as a growth-centric, digital-forward provider of direct response solutions, serving hundreds of nonprofits across the U.S. and Canada. With a dedicated team of over 500 professionals, they are known for delivering creative leadership and data-driven solutions that accelerate revenue growth and foster lasting relationships with donors. To learn more about their innovative strategies, visit www.rkdgroup.com.

The Bowery Mission has been a steadfast part of New York City for more than 150 years, offering refuge and support to individuals grappling with hunger, homelessness, and various hardships. Their mission revolves around meeting urgent needs and fostering a supportive community where lives are transformed through love and compassion. The organization remains committed to providing meals, shelter, and heartfelt guidance to those who walk through their welcoming red doors. Therefore, this partnership with RKD Group is poised to strengthen their ability to serve and uplift vulnerable populations in the city.

In conclusion, the strategic alliance between RKD Group and The Bowery Mission marks a pivotal moment in their ongoing efforts to tackle homelessness and poverty in New York City. Through innovative fundraising strategies and a unified vision, they endeavor to create a lasting impact on the lives of countless individuals in need.

Topics General Business)

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