e& Achieves Accolade as the Fastest Growing Brand in 2025 Global 500 Report
In a significant achievement announced during the World Economic Forum in Davos on January 23, 2025, e&, the global technology company, has been recognized as the fastest-growing brand in the world according to the Global 500 Brand Report by Brand Finance. This acclaim comes as a result of an extraordinary eightfold increase in its brand value over the past year, which now stands at an impressive $15.3 billion as an independent brand.
The remarkable growth is part of a three-year transformation journey, where e& consolidated its legacy brand 'Etisalat' under a unified identity. This strategic move has not only elevated the brand's value but also enhanced its portfolio investments, exceeding $20 billion. The company has made significant strides by advancing its interests in telecommunications markets such as PTCL in Pakistan and Mobily in Saudi Arabia, along with acquiring a controlling stake in PPF Telecom Group.
Moreover, e& has demonstrated organic growth of 13% year-on-year. It also received a commendable AAA rating from the Brand Strength Index (BSI), scoring 84.6 out of 100.
Partnerships play a crucial role in e&'s visibility and branding efforts. A notable collaboration with Manchester City Football Club over 15 years and being a founding partner of the Etihad Airways Abu Dhabi Formula 1 Grand Prix have positioned e& as a global player, enhancing its innovation reputation and technological leadership.
With the slogan 'Go for More,' the brand encapsulates a futuristic vision that transcends traditional telecommunications. Within a relatively short time, the brand has emerged as a technological powerhouse covering five distinct business sectors driving its growth and innovation. The previous year's Brand Finance Global 500 report ranked both e& and 'etisalat by e', the latter now fully integrated into e&, boosting its value in the rankings by a staggering 700% year-on-year.
Since launching its new brand identity in 2022, e& has swiftly redefined customer value across the globe. The group's inspiring brand positioning 'Go for More' promotes a dynamic portfolio encompassing connectivity, digital services, entertainment, fintech, and enterprise solutions. Brands such as e UAE, Mobily KSA, and e PPF Telecom offer advanced connectivity, while platforms like STARZPLAY, ChargeGo, and e-money enrich everyday life experiences.
Focusing on empowering individuals, businesses, and communities across 38 countries, e& has built a robust ecosystem that inspires growth, fosters innovation, and creates new opportunities for a brighter, more connected future.
Furthermore, e& is recognized among the top ten most valuable telecommunications brands globally in the 2025 Global 500 Brand report. It has consistently gained national recognition in its home market, where Kantar BrandZ named it the most significant brand in the UAE in November 2024.
For the third consecutive year, Hatem Dowidar, the CEO of e&, has been honored as the 'Telecom Guardian of the Year' in the 2025 rankings, positioning himself at 39th overall and securing the top spot within the telecommunications sector.
This accolade underscores e&'s commitment to innovation and its substantial role in shaping the future of telecommunications as it continues to expand its global reach and influence.
The remarkable growth is part of a three-year transformation journey, where e& consolidated its legacy brand 'Etisalat' under a unified identity. This strategic move has not only elevated the brand's value but also enhanced its portfolio investments, exceeding $20 billion. The company has made significant strides by advancing its interests in telecommunications markets such as PTCL in Pakistan and Mobily in Saudi Arabia, along with acquiring a controlling stake in PPF Telecom Group.
Moreover, e& has demonstrated organic growth of 13% year-on-year. It also received a commendable AAA rating from the Brand Strength Index (BSI), scoring 84.6 out of 100.
Partnerships play a crucial role in e&'s visibility and branding efforts. A notable collaboration with Manchester City Football Club over 15 years and being a founding partner of the Etihad Airways Abu Dhabi Formula 1 Grand Prix have positioned e& as a global player, enhancing its innovation reputation and technological leadership.
With the slogan 'Go for More,' the brand encapsulates a futuristic vision that transcends traditional telecommunications. Within a relatively short time, the brand has emerged as a technological powerhouse covering five distinct business sectors driving its growth and innovation. The previous year's Brand Finance Global 500 report ranked both e& and 'etisalat by e', the latter now fully integrated into e&, boosting its value in the rankings by a staggering 700% year-on-year.
Since launching its new brand identity in 2022, e& has swiftly redefined customer value across the globe. The group's inspiring brand positioning 'Go for More' promotes a dynamic portfolio encompassing connectivity, digital services, entertainment, fintech, and enterprise solutions. Brands such as e UAE, Mobily KSA, and e PPF Telecom offer advanced connectivity, while platforms like STARZPLAY, ChargeGo, and e-money enrich everyday life experiences.
Focusing on empowering individuals, businesses, and communities across 38 countries, e& has built a robust ecosystem that inspires growth, fosters innovation, and creates new opportunities for a brighter, more connected future.
Furthermore, e& is recognized among the top ten most valuable telecommunications brands globally in the 2025 Global 500 Brand report. It has consistently gained national recognition in its home market, where Kantar BrandZ named it the most significant brand in the UAE in November 2024.
For the third consecutive year, Hatem Dowidar, the CEO of e&, has been honored as the 'Telecom Guardian of the Year' in the 2025 rankings, positioning himself at 39th overall and securing the top spot within the telecommunications sector.
This accolade underscores e&'s commitment to innovation and its substantial role in shaping the future of telecommunications as it continues to expand its global reach and influence.
Topics Telecommunications）
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