#OCHER #メンズコスメ #乳液

OCHER's Participation in a Unique Sauna Event

In a remarkable move, the men's cosmetics brand OCHER, founded by Hiroki Hattori, made its mark at the sauna and capsule hotel concept 'To Tonoeru in Sauna and Capsule Hotel Nordic.' Hosted from November 8 to 21, 2025, the event aimed to promote self-care and wellness within the sauna industry, drawing a remarkable crowd of 5,950 attendees.

OCHER introduced its all-in-one serum, 'OCHER THE SERUM,' focusing on optimal skin care post-sauna. The product stands out with its meticulously selected ingredients designed for the male complexion. The event featured collaborations with other prominent brands, including Panasonic and Kao, adding significant value and appeal.

Event Highlights

The event, orchestrated by Nipponichi Co., Ltd., offered participants a range of self-care experiences, product showcases, and informative quests related to sauna, beauty, and health. The opening day was a special event reserved for 14 influencers well-versed in health and beauty, allowing OCHER to effectively demonstrate the serum's benefits. Influencers shared their firsthand experiences on social media, amplifying the brand's visibility.

Attendees expressed multiple positive reactions:

• - One male influencer noted, ‘It’s not sticky, yet it settles my skin well post-sauna.’
• - A sauna-focused influencer remarked on the delightful scent, stating it extends the enjoyable post-soothing experience.
• - A male attendee in his 30s shared, ‘It worked perfectly to combat sudden dryness. I love how it gets the job done with just one product.’
• - Another user in his 20s acknowledged the tailored formulation, saying, ‘It hydrates without excess shine—definitely crafted for men!’

The Product's Unique Features

'OCHER THE SERUM' is distinguished by its luxurious blend of anti-aging and skin-repair ingredients, specifically customized for men's skin. Highlights of its formulation include:

1. Effectively Selected Ingredients: It incorporates a high concentration of niacinamide to ensure skin cell repair and rejuvenation suitable for thicker male skin. It also features bakuchiol, a plant-derived retinol alternative, known for being gentle yet effective against external irritants. Natural salicylic acid from the Himekouji leaf extract further compliments the formula, while CICA works to strengthen the skin barrier against irritants.

2. Moisturizing and Mattifying Properties: With innovations like 'Nano Protein Capsule™,' the serum promises hydration and firmness, while azelaic acid assists in controlling oiliness and shine.

3. An Inviting Aroma for a Relaxed Experience: Combining pear and woody scent notes provides an aromatic treat during skincare, indulging users in relaxation.

Product Details and Recognition

Product Name: OCHER THE SERUM
Volume: 50ml
Release Date: March 21, 2025
Price: Regular price ¥4,270 (tax and shipping not included), Subscription price ¥3,960 (tax included)
Purchase Links:

• - Single Purchase
• - Subscription

Since its launch, the serum has received several accolades:

• - May 2025: A Rating from LDK the Beauty Men
• - July 2025: BEST Award from Begin Best Beauty 2025
• - October 2025: 1st Place in All-in-One Category at the UOMO Beauty Festival Award 2025
• - November 2025: 2nd Place in All-in-One Category at MEN'S NON-NO Beauty Awards 2025

Development Director’s Insights

Hiroki Hattori, the brand director, reflected on the event, stating, “This occasion provided a valuable opportunity to share how OCHER can contribute to the sauna as a space for mental and physical balance. I feel honored to introduce OCHER to many sauna lovers alongside renowned brands.