OIKOS® Highlights Strength with New Big Game Ad Featuring Kathryn Hahn and Derrick Henry

OIKOS® Redefines Strength in New Big Game Advertisement

As the Super Bowl approaches, OIKOS®, America’s leading high-protein yogurt brand, has returned to the spotlight with its latest advertisement titled "The Big Hill." This 30-second spot features acclaimed actress Kathryn Hahn alongside celebrated NFL star Derrick Henry, showcasing the brand's commitment to strength and nutrition amidst the challenges of life. Set against the picturesque backdrop of San Francisco’s famous hills, the ad is designed to deliver both humor and motivation, aiming to inspire viewers to embrace resilience when facing uphill battles.

Scheduled to air exclusively on Peacock and various OIKOS social media channels on February 8, 2026, the ad creatively depicts a cable car journey that evolves into a delightful and unpredictable adventure. Throughout the commercial, Hahn and Henry navigate fun and unforeseen challenges that illustrate the importance of having the right nutrition on hand – in this case, the fan-favorite OIKOS Triple Zero® high protein Greek yogurt and the conveniently ready-to-drink OIKOS™ Protein Shakes.

OIKOS is positioning itself as a top choice for athletes and everyday individuals alike, emphasizing that the key to overcoming obstacles lies in proper nutrition. The high protein content, zero added sugars, and absence of artificial sweeteners in these products align with OIKOS’s philosophy that "Stronger Makes Everything Better."

Victoria Badiola, Senior Vice President of OIKOS, Danone U.S., expressed excitement about the collaboration, stating, "Kathryn and Derrick embody what OIKOS stands for – strength, resilience, and the ability to overcome challenges with confidence. This partnership provides a powerful platform to connect with fans at one of the year's biggest sporting moments. It is all about showing how our protein-packed products can fuel strength in unexpected ways."

Hahn, an Emmy-nominated actress known for her energetic performances, commented, "I love how this ad humorously portrays moments of strength. Acting demands quick reactions and lots of energy, which is why choosing OIKOS was a no-brainer. Their protein shakes provide tasty fuel for my busy schedule, especially Vanilla - my personal favorite!"

On the flip side, Derrick Henry, recognized as one of the most formidable running backs in football, shared his enthusiasm about the campaign, tying it back to the vital importance of nutrition in athletic success. "Participating in the OIKOS ad during this year’s Big Game is an honor because it celebrates hard work, strength, and the nutrition that helps you achieve those goals," he remarked. "OIKOS Triple Zero Greek yogurt is my go-to during training; it helps me maintain my edge."

The visual storytelling and comedic tone of the advertisement, directed by Guy Shelmerdine of SMUGGLER Productions, further emphasizes the engaging narrative OIKOS aims to present. It’s more than just a snack; it’s about fueling the moments that require strength and grit.

Fans should tune in on February 8 as the advertisement takes center stage, providing a perfect blend of entertainment and motivation right in time for what's expected to be one of football's iconic moments. It will also be shared across OIKOS’s social media platforms, including Instagram, Facebook, YouTube, and TikTok, promoting a unified message about the value of nourishment in both life and sport.

About OIKOS

OIKOS® offers a range of products suitable for all lifestyles, securing its place as a partner in personal health and daily wellness. From high-protein yogurt to protein shakes, OIKOS encourages everyone to strengthen their journey with delicious nutrition. With options that are accessible in major retailers, OIKOS is dedicated to empowering its consumers to achieve their goals.

About Danone U.S.

Danone is an industry-leading food and beverage company committed to bringing health through food to as many people as possible. Since its inception, Danone has evolved significantly, supporting American jobs and agriculture while ensuring the quality of its products remains top-notch. As a Certified B Corporation®, Danone aims to balance profit and purpose, continuing to innovate and provide food that is good for both people and the planet.

For more information, visit OIKOS.com or follow them on social media to stay updated with their latest offerings.