LEGRA Launches Upcycled Premium Pet Treats to Combat Food Waste

Transforming Food Waste into Healthy Delicacies

In a remarkable initiative, the Japanese company LEGRA has launched a new line of premium, additive-free pet treats known as RUBY JERKY. This innovative product zeroes in on the food waste generated by high-end ingredients, particularly focusing on the lesser-used parts of quality meats such as Aomori’s bluefin tuna and Miyazaki's black Wagyu beef. By upcycling these ingredients, LEGRA is pioneering a method to convert food waste into nutritious delights for our four-legged companions.

Addressing Food Waste with Nutrition

The company’s mission addresses a compelling issue in the food industry—high-quality edible materials often go to waste due to their visual imperfections. LEGRA recognizes that these materials still hold nutritional value and aims to change this narrative through their product offerings. By doing so, they also emphasize the importance of health and longevity for pets, incorporating high protein and antioxidant-rich components into their treats.

Sourcing Excellence: The Ingredients

RUBY JERKY stands out not only for its nutritional benefits but also for the premium quality of its ingredients. Sourced from Japan’s renowned culinary regions, the treats feature:

- Aomori Prefecture’s Bluefin Tuna Bloodline: An incredibly rich source of protein and omega-3 fatty acids.
- Miyazaki Prefecture's Black Wagyu Beef: Known for its marbling and tenderness, this beef is complemented by its beneficial fats.

These ingredients are transformed into a healthy, additive-free treat that showcases the true flavors of Japan’s best culinary offerings.

The Unique Attributes of RUBY JERKY

- Additive-Free and Domestic: Made in Japan, RUBY JERKY contains no additives, retaining the natural flavors of its ingredients.
- Food Waste Reduction: By upcycling food waste, LEGRA significantly contributes to reducing the overall waste in the food supply chain.
- High Protein and Antioxidants: Focusing on enhancing pets' health, these treats serve as nutrient-dense, tasty rewards that aid in longevity.

Note: These treats should be given as rewards rather than a staple food source.

Crowdfunding Initiative on CAMPFIRE

RUBY JERKY is currently available for early access through a crowdfunding campaign on CAMPFIRE, running from February 21, 2026. Interested backers can find the project at CAMPFIRE. The campaign includes special early bird rewards, with shipments scheduled to begin in April 2026.

About LEGRA

Under the leadership of CEO Kenta Yamaura, LEGRA is committed to revolutionizing pet nutrition while addressing pressing environmental issues. Their drive to create innovative, sustainable products is set to pave the way for a healthier future for both pets and the planet.

To learn more about LEGRA and their initiatives, visit their official website.