#None #Billie Eilish #Eilish Fragrances #Your Turn II

Eilish Fragrances Launches Your Turn II

Eilish Fragrances is thrilled to announce the launch of "Your Turn II," a remarkable addition to their acclaimed fragrance collection. Following the introduction of the first "Your Turn" in February 2025, this new scent represents an evolution in Eilish's unique fragrance artistry, characterized by boldness and sensuality.

A New Dimension of Fragrance

Developed in collaboration with renowned artist Billie Eilish and beauty powerhouse Parlux, "Your Turn II" offers a captivating exploration of contrasting elements. The fragrance is a woody-fruity eau de parfum that embodies a darker, more alluring dimension, inviting wearers to experience a sensory journey filled with depth and intrigue.

Opening Notes

The fragrance begins with a striking juxtaposition of flavors, featuring the brightness of pimento berry alongside the rich sweetness of mirabelle plum and the fresh touch of green cassis leaves. This unexpected beginning sets the stage for an evocative journey through the scent.

Heart Notes

As the initial notes ease, the heart of the fragrance reveals its seductive core, showcasing the warm embrace of fig nectar, the rich undertones of black tea leaves, and the soft allure of vanilla orchid. This layered composition draws the audience in, evoking a sense of intimacy and warmth.

Base Notes

The scent culminates in a grounded base marked by natural vetiver and cedarwood. This finish lingers delicately, leaving a lasting impression that reflects intention and sophistication. It's a fragrance meant to capture attention and resonate deeply with the wearer.

Sculptural Design and Textural Innovation

Eilish Fragrances is not only committed to outstanding aromas but also emphasizes design and texture. "Your Turn II" reimagines the previous fragrance's distinctive stacked-dice shape, incorporating modern elegance with a soft-touch matte finish. This new texture invites users to engage with the bottle personally, enhancing the overall experience that parallels the fragrance's intimate nature.

Billie Eilish shared, "I love scents with layers that you can't quite name right away. This fragrance is warm and fruity, yet also smoky and mysterious, designed to draw you in immediately."

A Reflection on Growth and Sustainability

Since its launch in 2021, Eilish Fragrances has experienced incredible growth, achieving significant milestones with partners like Ulta Beauty while also garnering multiple Consumer Choice Awards. The arrival of "Your Turn II" builds upon this success, emphasizing the brand’s commitment to offering fragrances that serve as both intimate personal expressions and timeless artistic statements.

In line with the company’s sustainability ethos, "Your Turn II" is formulated to be vegan, paraben-free, and crafted using clean ingredients. The packaging is printed with Envirofoil and powered by 100% renewable wind energy, and every fragrance is certified cruelty-free by PETA’s Global Beauty Without Bunnies program.

Launch Details

Eilish Fragrances will launch "Your Turn II" directly to consumers starting November 20, 2025, exclusively at BillieEilishFragrances.com. Available in a 3.4 oz Eau de Parfum for $90, the collection also includes options of 1.7 oz ($80), 1 oz ($70), and a travel spray at $30. Retail partners including Ulta Beauty and select international retailers will begin carrying the fragrance in Spring 2026.

About Eilish Fragrances

Eilish Fragrances, founded by Grammy and Academy Award–winning artist Billie Eilish, is a collection of clean and vegan fragrances that celebrate emotion and self-expression. The brand is known for its award-winning compositions, beautiful sculptural designs, and dedication to sustainability.

About Parlux Ltd.

Parlux, a recognized leader in the beauty industry, specializes in creating globally acclaimed fragrance and grooming brands, including Eilish Fragrances. Their extensive experience allows them to deliver innovative products while emphasizing consumer engagement across various markets.

For more information or to make a purchase, visit BillieEilishFragrances.com or connect on social media at @BillieEilishFragrances.