#Japan #Minato #Gong cha #My Gong cha #Tea Cafe

Gong cha Price Changes and Anniversary Campaign

Gong cha Japan, a leading tea cafe chain with a rich history, is set to implement a price adjustment on selected menu items effective July 23, 2026. The company, headquartered in Minato, Tokyo, aims to maintain the high quality of its offerings amid rising energy costs and fluctuating currency exchange rates.

Price Adjustments

Starting July 23, Gong cha will adjust prices for certain items in order to continue providing stable, high-quality products and services. The price increase for limited-time items will be approximately 20 yen, while the popular milk tea will see a rise of about 10 yen. However, products like straight teas and the ENJOY U22 discount will remain at their current prices. Customers can continue to use their drink tickets without any changes, and Gong cha appreciates their understanding during this transition.

Celebrating One Year of My Gong cha

In celebration of the one-year anniversary of the My Gong cha fan program, Gong cha will unveil a special campaign designed to enhance the customer experience. Launched last year with the theme, "One smartphone for more convenience," the My Gong cha program has now amassed over 4 million members actively enjoying its benefits daily.

From July 23, customers can check the coupon screen on the My Gong cha membership page to receive a complimentary topping ticket as a token of appreciation for their continued patronage. The topping ticket allows customers to add one of several toppings to their favorite drinks. Options include pearls, nata de coco, aloe, milk foam, or seasonal toppings.

Details on the Topping Ticket

• - Eligibility: Customers who register for My Gong cha by July 22, 2026, will qualify for the topping ticket.
• - Distribution: Tickets will be issued incrementally from 00:00 to 23:59 on July 23, 2026.
• - Validity: The topping ticket is valid for 60 days from the date of issue.
• - More Info: For detailed usage of the topping ticket, customers can refer to the coupon page within the app.

Features of My Gong cha

The My Gong cha program is a fan initiative designed to enrich the Gong cha experience. It allows users to take advantage of mobile ordering and the ENJOY U22 discount, and points can be earned based on the amount spent through a leaf program accessible via smartphone. Special perks such as birthday rewards and exclusive campaigns are also available, alongside unique benefits that vary with membership tiers.

For more information, visit the official site: My Gong cha.

Service Highlights

Mobile Ordering

Gong cha aims to enhance convenience with a mobile ordering service that allows customers to place orders directly from their smartphones, eliminating the need to wait in line. This service is ideal for takeout or in-store dining.

Leaf Program

For every 100 yen spent, customers earn 1 leaf, which can be exchanged for drinks and other rewards. Additionally, on days that fall on the 5th of each month, customers will receive an extra 5 leaves, regardless of their purchase amount.

ENJOY U22 Discount

This service is reserved for individuals aged 6 to 22, allowing them to enjoy popular drinks at special prices. My Gong cha members can redeem this offer simply by presenting their membership ID at the time of order, regardless of how they place their order.

About Gong cha

Originating from Taiwan, Gong cha has grown into a global tea cafe with over 2,000 stores across approximately 30 countries. Having entered the Japanese market in 2015, Gong cha now boasts around 200 outlets nationwide. With a commitment to delivering high-quality tea prepared with precision and care, Gong cha offers a delightful tea experience that assures customers of an enjoyable tea time.

Company Overview

• - Company Name: Gong cha Japan Co., Ltd.
• - Representative: President Jun Tsunoda
• - Headquarters: A-PLACE Shimbashi, 6th floor, 4-11-1 Shimbashi, Minato, Tokyo
• - Established: March 25, 2015
• - Business: Operating tea cafe business (product development, management of direct and franchised stores)
• - Website: Gong cha Japan