#Times Square #Baijiu #Wuliangye

Wuliangye's Innovative 3D Ad at Times Square

In an exciting move to enhance its international presence, Wuliangye, China’s leading baijiu producer, unveiled a captivating new 3D advertisement in New York's bustling Times Square. This strategic marketing initiative, launched in January 2025, sends a profound message of “harmonía” to audiences worldwide, symbolizing a bridge between cultures through a charming animated panda—an embodiment of friendship and cooperation.

Emphasizing Cultural Exchange

Wuliangye's latest campaign has been meticulously designed to promote cultural exchanges between China and the global community. The panda, a beloved icon of Sichuan province, not only highlights the brand's origin but also represents the rich flavor of Wuliangye's products. By integrating such mascot into their marketing, the brand successfully brings a unique touch of charm to its international appeal.

The thematic expression of “Harmony in Diversity” is a bold statement that seeks to enhance the understanding of Chinese culture among global consumers. Wuliangye aims to showcase its distinct heritage and craftsmanship through innovative advertising, offering audiences a glimpse into the magic of baijiu, often referred to as Chinese liquor.

Global Expansion Strategy

Wuliangye's commitment to internationalization is evident as it embarks on a global tour with the central theme of harmony. The company has established three key marketing hubs across regions including Asia-Pacific, Europe, and the Americas to bolster its overseas operations.

In collaboration with renowned global spirit groups, Wuliangye has already introduced product variations tailored to meet international trends. This includes innovative offerings like the