Andie Launches an Inclusive Swimwear Collection for Target Shoppers Nationwide

Andie's New Swimwear Collection for Target: A Summer Must-Have

This week marks a significant milestone in the fashion world as Andie, a direct-to-consumer swimwear brand, launches the highly-anticipated Andie Collection for Target. Known for its commitment to creating premium, fit-first swimsuits that cater to diverse body types, Andie expands its reach through this remarkable collaboration with one of America’s leading retailers, Target.

All About the Collection

The Andie Collection for Target features a special, limited-edition lineup, which will be available at all 2,000 Target stores and online at Target.com. This collection includes 49 exclusive styles, encompassing 43 swim styles and 6 cover-ups, with several e-commerce exclusives offered.

At the heart of the collection lies the Copacabana One Piece, a stylish redesign inspired by Andie’s best-selling Amalfi swimsuit. With updated back detailing and convertible straps, this piece offers enhanced support and versatility, ideal for women who seek chic functionality.

The selection ranges widely in sizes from XS to 3X, with extended long torso options ensuring inclusivity. Prices start at a wallet-friendly $32 for separate bikini pieces and go up to $50 for one-pieces and $42 for cover-up dresses. This accessibility in pricing reflects Andie's mission to make high-quality swimwear available to all women.

A Legacy of Empowerment

Andie is well known for its modern silhouettes that boost confidence among wearers. The brand has previously seen sell-out success in collaborations with celebrities like Demi Moore and Mindy Kaling, proving its capacity to resonate with a broad audience. In a statement by Andie’s Founder and CEO, Melanie Travis, she emphasized the brand’s vision of designing swimwear that celebrates women of every form: "Our mission has always been to create swimwear that women love to wear, combining great design, high-quality materials, and a fit that feels as good as it looks."

Target’s Senior Vice President of Apparel and Accessories, Gena Fox, expressed excitement over this partnership, highlighting the mutual goal to bring thoughtfully designed, stylish, and inclusive swimwear to the forefront this summer. This collaboration reaffirms Target's commitment to being the go-to destination for swimwear, blending owned brands with emerging favorites like Andie.

The Future of Swimwear

The Andie Collection for Target is not just about beautiful designs; it showcases a larger narrative of inclusivity in fashion. As with every piece introduced, Andie redefines industry standards—proving that high-quality swimwear should not only be stylish but also suitable for all body types.

Andie is a relatively nascent brand, having been established in 2017 with a focus on fit-first swimwear. With offerings ranging from sizes 0 to 26, each woman has the opportunity to find her perfect fit within the brand’s lineup. The feedback from a loyal, multi-generational following has solidified Andie’s position as a category leader in the swimwear space.

As summer approaches, Andie's new collection with Target serves as an invitation for all women to embrace their bodies and enjoy the swimwear that empowers them. With stylish options that effortlessly combine function and flair, Andie ensures that everyone can feel like their best selves while enjoying the sun and water. In conclusion, this collaboration not only marks a breakthrough moment for Andie but also signifies a step towards a more inclusive and diverse fashion industry.

For more information on the collection, visit Target's website and dive into a world where swimwear meets inclusivity and style this summer!