Introducing LÝFT's New Protein Flavor: WPC SOUR RAVE, A Sensational Experience

LÝFT's Exciting New Protein Flavor Launch: WPC SOUR RAVE

LÝFT, the renowned fitness brand founded by the prominent fitness influencer Edward Kato, is set to launch its new protein flavor, WPC SOUR RAVE, on July 25, 2025, at 7 PM. This flavor is part of the LÝFT NUTRITION PROTEIN series and will be available on the LÝFT Official Store.

Features of the LÝFT NUTRITION PROTEIN Series

LÝFT's PROTEIN series boasts exceptional protein content, placing it among the top-tier products in the industry. This whey protein has been meticulously crafted to ensure a delightful balance of flavor and cost-effectiveness for daily use. It is widely appreciated by both men and women who engage in regular exercises, bodybuilding, physique training, or have a general interest in fitness and health.

About the New SOUR RAVE Flavor

The newly released SOUR RAVE flavor promises to deliver an exhilarating and unique experience. With each sip, a sharp tanginess dances on the palate, sending a burst of energy throughout the body. This protein supplement transcends the norm, offering a true sensory adventure that invigorates the senses.

Drinking this flavor engages all five senses, igniting an adrenaline rush akin to jumping into a summery rave festival.

Its sharpness is addictive and impossible to resist. SOUR RAVE is not merely a flavor; it represents a ‘drinkable rave trance’. Each serving contains an impressive 20.1g of protein, with a staggering protein content of 70.1%. This product offers an authentic experience with absolutely no trace of protein flavor, encouraging consumers to dive into this refreshing drink and transform their workout routines.

Product Overview: WPC SOUR RAVE

- Product Name: LÝFT NUTRITION PROTEIN
- Flavor: SOUR RAVE
- Content: 900g (approximately 30 servings)
- Origin: Japan
- Suggested Retail Price: 4,980 yen (including tax)
- Release Date: July 25, 2025, at 7 PM
- Nutritional Information (per 30g serving):

- Energy: 117 kcal
- Protein: 20.1g
- Fat: 1.6g
- Carbohydrates: 6.0g
- Sodium: 0.1g
- Protein Content: 70.1% (based on the product’s dry weight)

- Whey Protein Source: USA

LÝFT NUTRITION PROTEIN Present Campaign

To celebrate this exciting launch, LÝFT will hold a limited-time giveaway campaign on Instagram and X. Here's how you can participate:

Instagram Giveaway Details

- Prize: 10 lucky winners will receive WPC - SOUR RAVE.
- Entry Period: July 23, 2025, 8 PM to July 29, 2025, 11:59 PM.
- How to Enter: Follow the official Instagram accounts (1) @lyft.official and (2) @lyft.nutrition, like and comment on the giveaway post from @lyft.nutrition.

X (Twitter) Giveaway Details

- Prize: 10 participants will win WPC - SOUR RAVE.
- Entry Period: July 23, 2025, to July 29, 2025, 11:59 PM.
- How to Enter: Follow @LYFT_fit and retweet the designated post.

Winners will be notified via direct messages. Be sure to respond with your shipping details promptly to avoid disqualification. Participants must have public accounts on Instagram and X, and must reside in Japan to qualify for the prizes. For full details, visit our blog.

About LÝFT

Founded in October 2018 and headquartered in Shibuya, Tokyo, LÝFT is a D2C fitness apparel brand created by Edward Kato, one of Japan’s leading fitness influencers. Since its initial product launch in December 2018, LÝFT has offered a range of workout and athleisure apparel to many fitness enthusiasts. Driven by the mission to create a better world through fitness, LÝFT is committed to providing high-quality related products, including LÝFT NUTRITION and LÝFTGYM operations.