Meiyume Unveils Innovative Beauty Solutions at Cosmopack Asia 2025

Meiyume's Groundbreaking Presentation at Cosmopack Asia 2025

In a remarkable display of innovation and commitment to sustainability, Meiyume, a leader in comprehensive beauty solutions, unveiled its new initiative, ZASETO, at Cosmopack Asia 2025. The event, held from November 11 to 13 at AsiaWorld-Expo in Hong Kong, spotlighted how Meiyume integrates intelligence into the very essence of beauty.

Understanding ZASETO

ZASETO, which can be interpreted as being rooted in intelligence and connected through the spirit of beauty, showcases Meiyume's advanced capabilities in the beauty sector. The term reflects a vision where cutting-edge technology meets ethical practices in sourcing, inventive formulations, and sustainable packaging—a true ecosystem fostering innovation into successful global products.

At the heart of ZASETO is Meiyume’s Beauty Intelligence Platform (BIP), which analyzes over 10 million data points monthly. This data-centric approach allows Meiyume to tailor cosmetic products that resonate with consumer preferences globally. The initiative aims to bridge the gap between consumer demand and product availability, marking a pivotal shift in the beauty industry toward customization and sustainability.

The Essence of Innovation and Sustainability

With over three decades of experience, Meiyume showcases its dedication to sustainable practices through the meticulous design and production of eco-friendly and functional packaging that also embodies elegance. Each product presented under ZASETO is constructed with an eye on innovation and sustainability. Industry certifications and ongoing patent activities ensure that Meiyume's designs not only meet market demands but also push the boundaries of what is possible in beauty packaging.

Attendees were invited to witness awarded and timeless designs that encapsulate these principles. The company's focus on Original Design Manufacturing (ODM) and Original Equipment Manufacturing (OEM) underscores the importance of creating bespoke solutions for clients, allowing for a personalized approach to beauty that speaks to individual needs.

An Interactive Experience at the Fair

Visitors to the Meiyume booth at Cosmopack Asia 2025 experienced an interaction-rich environment. One highlight was the opportunity to engage with innovative products from Cosmolab, a collaboration between Meiyume and Intercos. The concept of Cosmolab emphasizes innovation—providing top-tier solutions in skincare and cosmetics by leveraging data-driven insights to guide product development.

As part of the event, attendees were introduced to four key beauty trends presented in thoughtfully curated collections. Visitors could select flowers representing these trends and contribute them to a communal tree, symbolizing the growth and exchange of innovative ideas, nurtured within the beauty ecosystem.

Looking Towards a Sustainable and Intelligent Future

Meiyume's involvement in Cosmopack Asia aims to build a smarter, more sustainable, and interconnected future for the beauty industry. By fostering collaboration among industry leaders and integrating artificial intelligence with practical applications, Meiyume is paving the way for new, exciting beauty solutions that resonate with consumers on a deeper level.

The unveiling of ZASETO not only showcases Meiyume's innovative spirit but also reflects a strategic commitment to sustainability and customization in the beauty market. It's clear that as this segment continues to evolve, companies like Meiyume will lead the change, demonstrating the power of intelligence and ethical practices combined.

In conclusion, Meiyume's presentation at Cosmopack Asia 2025 serves as a significant milestone in the beauty industry's journey toward a more responsible and intelligent future. By merging tradition with innovation, they are not just redefining beauty; they're redefining how beauty is understood and realized globally.

Join the movement, and witness how innovation is set to transform the beauty landscape at Meiyume's upcoming showcases and initiatives.