#Japan #Chigasaki #Mom's Touch #Korean Chicken

Unveiling the First Franchise of Mom's Touch in Japan

Korean fast-food giant Mom's Touch, renowned for being the country’s leading burger and chicken brand, is gearing up to make its move into the Japanese market. On November 27, 2025, the first franchise location, MOM'S TOUCH BLiX Chigasaki, will officially open its doors, marking a significant milestone for the brand. This exciting new outlet will focus on everyday dining, catered specifically for the coastal lifestyle and urban community of Chigasaki, creating a fresh concept distinct from its existing locations in Tokyo, including Shibuya, Harajuku, and Shimokitazawa.

Strategic Location in Chigasaki

MOM'S TOUCH BLiX will be ideally situated just two minutes on foot from JR Chigasaki Station, strategically positioned to connect seamlessly with the busy paths travelers take towards Southern Beach. This location benefits from a vibrant mix of commercial facilities and residential neighborhoods, allowing it to cater to various local consumers, including families, students, and commuters. The store has been designed as a 'daily dining brand', aligning with its mission to establish itself as a part of the local life cycle in Chigasaki. The focus on affordability and quality—key strengths of Mom’s Touch—will shine in this new setting, promising daily dining experiences that resonate with the local community.

Special Opening Campaign

To celebrate the grand opening, Mom's Touch will launch special campaigns:

• - Pre-Reservation Bonus: Every customer who makes a reservation will receive an exclusive original tote bag.
• - Limited Edition Menu: Offering a special 'Saku Saku Set' that includes a select burger set and a unique gift with purchase—ensuring delightful options for both loyal fans and newcomers alike.

Through these promotions, the Chigasaki store will emphasize Mom's Touch’s philosophy of combining value with exceptional quality and taste.

Future Franchise Expansion Plans

Building upon its successful direct management experience in Tokyo, Mom's Touch aims to optimize the franchise model fine-tuned for the Japanese market. The Chigasaki store will serve as a showcase, gathering essential operational data to expedite future national franchise expansions. This strategic move will enable the brand to tailor its offerings based on the rich insights gathered from the local consumer base.

Store Details

• - Store Name: MOM'S TOUCH BLiX Chigasaki
• - Address: 11-8, Shinae-machi, Chigasaki City, Kanagawa, 253-0044, Japan
• - Business Hours: 9:00 AM – 9:00 PM (Last Order at 8:30 PM)
• - Opening Date: November 27, 2025
• - Access: Just a 2-minute walk from JR Chigasaki Station

About Mom's Touch

Mom's Touch, which operates 1,480 stores as of October 2025, continues to uphold its commitment to providing fresh, delicious, and high-quality food at affordable prices. The brand prides itself on delivering the best value through its concept of cospa, or cost-performance, combining quality and price for consumers. Using unique spice blends for marinating chicken, hand-battered preparation, and utilizing secret ingredients, Mom’s Touch achieves a distinctive taste profile unmatched in the market.

In conclusion, the opening of MOM'S TOUCH BLiX in Chigasaki not only signifies the brand's growth into new territories but also reaffirms its commitment to catering to the tastes and preferences of Japanese customers. With such a meticulously crafted store model and an array of strategies, Mom's Touch looks set to become a staple dining option in the area.