Kinto's New Campaign Supports Young Drivers Under 29 to Experience Car Life
In a bid to encourage young drivers to embrace the joys of car ownership, KINTO Corporation has launched the "U29 Support Car Life Trial Campaign." This initiative is specifically designed for customers under the age of 29, aiming to provide a hassle-free path to experiencing life with a car. With only the first 100 applicants being accepted in select regions, the campaign addresses the growing disconnect between young people and car ownership due to a range of factors, including financial concerns and uncertainty about which vehicles suit them best.
Recent research has shown a notable trend of "youth car disengagement," with economic factors like rising vehicle prices and maintenance costs contributing to this shift. KINTO's own survey highlights that a significant portion of young people in both urban and rural areas resonate with the notion of car disengagement. In Tokyo, as many as 70% of respondents felt this way, while in other regional areas, the figure stood at around 50%. Despite this, a strong undercurrent of desire for car ownership exists among young individuals, with around 70% of those surveyed in Tokyo and 80% in rural areas expressing that they would like to own a car in the future.
To alleviate fears regarding vehicle costs and maintenance, KINTO’s model offers a unique subscription service that combines all the necessary expenses, including insurance and taxes, into a simple monthly fee. This structure empowers young drivers to embark on their car ownership journey without the fear of unexpected financial burdens.
The campaign offers compelling incentives to create a low barrier for young customers to own a car.
1. Flexibility: Participants can easily switch vehicles or cancel their subscription for free after the initial six months, offering peace of mind to those uncertain about long-term car ownership. Typically, a cancellation fee would apply, but this unique offering allows newcomers to experience their chosen vehicle's suitability without the financial penalty.
2. Incentives for Enjoyment: To further enhance the experience, KINTO provides a prepaid card valued at 50,000 yen, equivalent to six months of gasoline expenses. This initiative encourages young drivers to explore and enjoy their journeys, especially with the efficient and eco-friendly Yaris Cross, known for its impressive fuel economy and safety features.
The campaign specifically targets applicants aged 29 and below who are new to car ownership. Those interested must apply at designated KINTO stores in Tokyo, Osaka, Aichi, Fukuoka, and Nagano, where they can select the Yaris Cross U Grade under a no initial cost plan. The application process requires participants to complete a brief online survey, ensuring a seamless onboarding experience.
Given the anticipated success of the U29 campaign, KINTO plans to expand this initiative beyond just the initial 100 applicants and regional limitations. A nationwide rollout of a more permanent program is in consideration, aligning with the company's commitment to lower barriers and promote rich car life experiences for younger generations.
Overall, KINTO’s U29 Support Car Life Trial Campaign not only simplifies the path to car ownership for young individuals but also fosters a community interested in embracing the freedom and mobility that come with it. As KINTO continues to innovate in the mobility sector, we can expect to see more programs that cater to the unique needs and desires of today's youth, making car ownership both accessible and enjoyable.
Background of the Campaign
Recent research has shown a notable trend of "youth car disengagement," with economic factors like rising vehicle prices and maintenance costs contributing to this shift. KINTO's own survey highlights that a significant portion of young people in both urban and rural areas resonate with the notion of car disengagement. In Tokyo, as many as 70% of respondents felt this way, while in other regional areas, the figure stood at around 50%. Despite this, a strong undercurrent of desire for car ownership exists among young individuals, with around 70% of those surveyed in Tokyo and 80% in rural areas expressing that they would like to own a car in the future.
Campaign Highlights
To alleviate fears regarding vehicle costs and maintenance, KINTO’s model offers a unique subscription service that combines all the necessary expenses, including insurance and taxes, into a simple monthly fee. This structure empowers young drivers to embark on their car ownership journey without the fear of unexpected financial burdens.
The campaign offers compelling incentives to create a low barrier for young customers to own a car.
1. Flexibility: Participants can easily switch vehicles or cancel their subscription for free after the initial six months, offering peace of mind to those uncertain about long-term car ownership. Typically, a cancellation fee would apply, but this unique offering allows newcomers to experience their chosen vehicle's suitability without the financial penalty.
2. Incentives for Enjoyment: To further enhance the experience, KINTO provides a prepaid card valued at 50,000 yen, equivalent to six months of gasoline expenses. This initiative encourages young drivers to explore and enjoy their journeys, especially with the efficient and eco-friendly Yaris Cross, known for its impressive fuel economy and safety features.
Target Audience and Vehicle Selection
The campaign specifically targets applicants aged 29 and below who are new to car ownership. Those interested must apply at designated KINTO stores in Tokyo, Osaka, Aichi, Fukuoka, and Nagano, where they can select the Yaris Cross U Grade under a no initial cost plan. The application process requires participants to complete a brief online survey, ensuring a seamless onboarding experience.
Future Plans
Given the anticipated success of the U29 campaign, KINTO plans to expand this initiative beyond just the initial 100 applicants and regional limitations. A nationwide rollout of a more permanent program is in consideration, aligning with the company's commitment to lower barriers and promote rich car life experiences for younger generations.
Conclusion
Overall, KINTO’s U29 Support Car Life Trial Campaign not only simplifies the path to car ownership for young individuals but also fosters a community interested in embracing the freedom and mobility that come with it. As KINTO continues to innovate in the mobility sector, we can expect to see more programs that cater to the unique needs and desires of today's youth, making car ownership both accessible and enjoyable.
Topics Consumer Products & Retail）
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