Didomi and Sourcepoint Collaborate to Transform Privacy Technology's Future

Didomi and Sourcepoint Join Forces for the Future of Privacy Tech



In a significant move towards advancing privacy technology, Didomi, a leading provider of privacy management solutions, has announced its collaboration with Sourcepoint, a renowned data protection platform serving over 200 enterprise clients. This alliance is supported by Marlin Equity Partners and aims to establish a pioneering standard for data collection and activation while prioritizing user privacy across all digital channels.

The new integrated platform is designed to assist publishers and advertisers in developing smarter data strategies, promising enhanced return on marketing and advertising investments along with new monetization opportunities. As we navigate the intricate labyrinth of marketing and advertising in an age increasingly shaped by regulations and artificial intelligence (AI), the collaboration aims to push the boundaries of personalization.

Romain Gauthier, CEO and co-founder of Didomi, expressed the vision of the partnership, stating, "The world of marketing and advertising continues to evolve with privacy at the forefront, accompanied by AI playing a larger role. Didomi and Sourcepoint share a unified mission to create the most advanced privacy infrastructure, guiding businesses in finding the optimal balance between trust, compliance, and performance. We intend to turn privacy into a strategic growth lever, comprehensively understanding the value exchange between brands and users, while also helping them easily navigate this new reality characterized by AI and hyper-personalization."

On the other hand, Ben Barokas, co-founder and CEO of Sourcepoint, emphasized the potential of the partnership: “We are thrilled to join the Didomi team. Since our inception in 2015, we have empowered leading brands to transform compliance into a business performance driver. Together, we can further enable companies to collect, manage, and activate their first-party data, staying ahead of AI advancements and other developments.”

Brian Kane, co-founder and COO of Sourcepoint, added a note of urgency regarding the increasing complexity of global data protection regulations, saying, "Companies need more than technology; they need a partner that combines robust solutions with top-notch support. That’s exactly what we’re building alongside Didomi – empowering our clients to not only adapt but gain a competitive edge."

This partnership follows Didomi's recent acquisition of Addingwell, a company specializing in server-side tracking, further amplifying their capabilities in data management and privacy. As concerns over data privacy intensify globally, the alliance of Didomi and Sourcepoint is poised to redefine the landscape of privacy tech—transforming how companies interact with their audiences while ensuring compliance and trust.

For more information, you can visit Didomi's Website or Sourcepoint's Website.
Didomi and Sourcepoint Collaboration
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Topics Business Technology)

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