Brother's P-TOUCH CUBE Supports Maternity Mark Awareness in Tokyo Subway

Brother Industries Promotes Maternity Mark Awareness with P-TOUCH CUBE

Brother Industries, known for its innovative labeling solutions, is making waves in Tokyo's public transport system. The company announced that from March 8th, it will launch a year's-long campaign on the Toei Mita Line to raise awareness for the Maternity Mark, a symbol that helps identify expectant mothers and new parents. The campaign will feature advertisements showcasing its popular label maker, the P-TOUCH CUBE.

Campaign Goals

The initiative is designed to create a supportive atmosphere for expectant mothers, encouraging understanding and kindness in public spaces. With the tagline of always being by their side, Brother hopes to promote both the usage of the P-TOUCH CUBE in parenting and the significance of the Maternity Mark, which seeks to help mothers navigate their daily lives more comfortably.

The P-TOUCH CUBE Label Maker

The P-TOUCH CUBE series is a versatile labeling tool that allows users to create labels via a dedicated smartphone app. From labeling newborn essentials to preparing items for school, it boasts a wide range of applications, catering to the evolving needs of parents. The series features models compatible with various tape widths: the PT-P300BT and PT-P300BTLT offer 3.5mm to 12mm tape, the PT-P710BT accommodates 3.5mm to 24mm, and the PT-P910BT can handle up to 36mm.

As of December 2022, the cumulative sales of the P-TOUCH CUBE series surpassed 500,000 units, demonstrating its popularity among consumers.

Using the P-TOUCH App

The accompanying smartphone app is free to download and includes numerous templates for different labeling needs, such as gift-wrapping, organizing, and document sorting. This user-friendly interface allows parents to easily visualize and create labels, making it an enjoyable process.

To learn more about the P-TOUCH CUBE, visit their special site at Brother's P-TOUCH CUBE.

The Importance of the Maternity Mark

The Maternity Mark serves to identify mothers-to-be and those who have recently given birth, letting those around them provide necessary care and consideration. Recognizing that it is often difficult to identify pregnancy at early stages, this mark aims to foster awareness.

This advocacy is part of a national movement under the “Healthy Parent and Child 21” initiative, launched in 2006, aimed at enhancing mother-child health. For more information, the government has offered resources online about the Maternity Mark campaign.

In conclusion, Brother Industries' partnership with the Tokyo subway system through the P-TOUCH CUBE and its support for the Maternity Mark marks a significant step towards fostering a more caring society for pregnant women and new parents. It is a thoughtful reminder of how brands can collaborate with local institutions to make a positive impact on everyday life.