#Japan #Tokyo #Sakuranbo #Funasho

Record Price Set for Yamagata Sakuranbo at Ota Market's 2026 Opening Auction

In a remarkable turn of events at the opening auction of the Ota Market in Tokyo on January 5, 2026, noted wholesale company Funasho engaged in fierce bidding for a premium box of Yamagata sakuranbo cherries, specifically the esteemed ‘Sato Nishiki’ variety. The auction concluded with a staggering bid of 1.8 million yen, marking a historic milestone for the company and the cherry market overall, surpassing last year’s record of 1.5 million yen. This event not only symbolizes high demand for quality produce but also reflects the intricate relationship between producers, suppliers, and consumers in Japan’s vibrant agricultural sector.

Funasho, headquartered in Ota-ku, Tokyo, is known for its dedication to fostering a thriving environment for everyone involved in the food industry. Their continuous support for local producers has been unwavering since they began securing the 'Sato Nishiki' cherries in 2020 with the aim to enhance the experience of food enthusiasts all across Japan.

The Star of the Auction: Sato Nishiki Cherries

The Sato Nishiki cherries prized in this auction are a product of an advanced cultivation technique known as super-early production, primarily taking place in Tendo City, Yamagata Prefecture. These cherries are well-known for being among Japan’s first to market each year. The cultivation process involves a meticulous chilling phase during the summer months, followed by a careful transition to greenhouse conditions in the fall. Such detailed care ensures the cherries are ripe in time for the New Year’s auction, thereby elevating their uniqueness and desirability.

The Producer's Commitment

Commenting on this achievement, Funasho’s President, Hiroshi Sekino, expressed deep gratitude towards the producers who made this possible, especially amidst challenging circumstances. During his visit to the production area last summer, Sekino learned about the hard work and dedication required from the farmers, especially since this season's yield was uncertain due to adverse climatic conditions. Nevertheless, the remarkable quality of the sakuranbo presented at the auction was a testament to the producers' commitment and professionalism.

“January 5 is a day to honor the producers who constantly support Japan’s food distribution. Despite challenges from natural disasters and climate change, I believe that strong collaboration between production and distribution sectors will enhance the value and allure of Japanese produce further,” said Sekino.

Exclusive Sweets Featuring the First Cherries

To celebrate this year’s first harvest, Funasho is featuring the Sato Nishiki cherries in two exclusive dessert offerings at DEK, their restaurant located in Omotesando, Tokyo. These special sweets are available from January 5, 2026, at DEK Kitchen, situated on the first floor, where customers can savor the essence of these season's cherries in an elegant setting.

1. Sakuranbo and Pudding Parfait - Priced at 2,300 yen, this dessert showcases the striking ruby-colored cherries combined with DEK’s unique rich custard pudding, layered with refreshing rose hip jelly and berry jams, creating a harmonious balance of flavor and texture. Available until sold out.

Opening Hours: Weekdays 11:00 AM - 10:00 PM (Last Order: 9:00 PM); Weekends and Holidays 11:00 AM - 9:00 PM (Last Order: 8:00 PM)

2. Primo a la Mode - At a price of 1,800 yen, this dish celebrates Sato Nishiki cherries alongside seasonal fruits and DEK’s classic custard pudding, putting a nostalgic twist on a beloved dessert. Available until sold out.

DEK is not just a restaurant; it represents a commitment to showcasing the finest domestic produce, and their menu revolves entirely around seasonal ingredients. As a part of a century-old tradition, Funasho aims to deliver fresh, delectable produce to consumers while continuing to support local farmers and enhance the agricultural marketplace.

About Funasho Co., Ltd.

As a trusted name in the wholesale produce market since its establishment in 1967, Funasho has become a cornerstone of Japan’s agricultural distribution network. The company's foray into online sales with Seika Fruit Gift Shop and Rakuten has further solidified its presence in the fruit market, ensuring quality products reach consumers at home.

For further details, visit DEK's Official Website and follow them on Instagram for updates on seasonal menus and offers.

• - Restaurant Details:

- Name: DEK Kitchen, DEK Dining
- Location: 1F/2F, Gracelia Aoyama, Minami-Aoyama 5-4-41, Minato-ku, Tokyo
- Contact Number: 03-6803-8507

The impressive pursuit of extraordinary quality at Funasho showcases the enduring value of perseverance, artistry, and dedication within Japan’s agricultural roots.