Huda Beauty Reclaims Independence: A New Era for the Iconic Brand

Huda Beauty, the globally recognized beauty powerhouse, has taken a significant step in its evolution by announcing its return to full ownership as an independent brand. This milestone follows the conclusion of an eight-year partnership with TSG Consumer Partners, a period during which TSG acquired a minority stake in the company. With this recent development, Huda Kattan, the founder and Co-CEO, has completed the process of reclaiming her equity, thereby regaining full control of the brand she has nurtured since its inception.

This change signifies more than just a shift in ownership; it represents the dawn of a new era for Huda Beauty. Standing out as one of the few beauty brands fully owned by its founder, Huda Beauty aims to reinforce its commitment to innovation, authenticity, and deep engagement with its community. Under Kattan's leadership, the brand is poised to continue its mission of empowering individuals to express their uniqueness through makeup. "Taking back full ownership of Huda Beauty is deeply significant for me," shared Huda Kattan. "It’s a testament that anyone with a dream can bring it to fruition, even against the odds."

Founded on the principle that beauty is self-made, Huda Beauty has long positioned itself at the forefront of the beauty industry by championing individuality and creativity. Kattan’s vision resonates strongly within the brand ethos, prompting an ongoing commitment to breaking boundaries and staying true to its roots. This focus aligns perfectly with its mission to inspire and support a global community keen on beauty as a form of self-expression.

The company has always placed innovation at its core, with a knack for blending artistry and genuine connection. Now, with Huda Kattan as the exclusive owner and her husband, Christopher Goncalo, working alongside her as Co-CEO, the brand is ready to embark on exciting new ventures. Sister Alya Kattan continues to play a vital role by leading the brand's social strategy, ensuring that community engagement remains at the forefront of Huda Beauty's objectives.

Looking ahead, Huda Beauty pledges to deliver thrilling product launches and maintain its status as a disruptive force in the beauty industry. Kattan envisions a future filled with dynamic engagement and community-driven initiatives, stating, "As we enter this new chapter, I'm more committed than ever to pushing boundaries and remaining present for our incredible community."

This commitment to empowerment and creativity not only enhances the brand's legacy but also sets the stage for potential innovations that could shape the industry landscape for years to come. With a strong foundation and a dedicated team, Huda Beauty is positioned to solidify its role as a leader in beauty, continually inspiring the message that everyone has the natural power to shape their own world through beauty.

As Kattan asserted, "This brand was born from passion, creativity, and a desire to challenge the beauty standards. The journey ahead promises to be exhilarating as we continue to influence the beauty space while staying aligned with our community's needs and desires."