#Japan #Tokyo #esports #Insomnia #S sumida

INSOMNIA's Milestone as Sumida Ward's First Hometown eSports Team

On July 9, 2026, at the Ryogoku Kokugikan, INSOMNIA, a professional eSports club managed by INS Co., Ltd., held a significant ceremony marking its official recognition as the first hometown eSports team in Sumida Ward. The event, which was part of the "Hometown eSports Team Recognition Ceremony" and the signing of a collaborative agreement aimed at promoting eSports within the region, took place in the auspices of the Sumo Association.

During this ceremony, INSOMNIA was not only recognized as a hometown team but also formalized a unique partnership agreement with Sumida Ward and iU Graduate School of Information Management and Innovation. This groundbreaking collaboration marks the first instance in Japan where a local government, academic institution, and a professional eSports club have aligned to promote eSports at various levels.

Commitment to Community and Broadening Horizons

Starting from 2024, INSOMNIA aims to operate out of Sumida Ward, participating in international competitions while simultaneously hosting local events, such as children's eSports experience workshops and public viewings. The club is dedicated to balancing competitive endeavors with community contributions, which has led to its official recognition as a hometown team.

The team aims to shoulder the responsibility that comes with this designation, creating a beloved club among local residents and contributing to the formation of new community relationships through eSports.

Innovative Collaboration for Growth

Along with being recognized, INSOMNIA has signed an agreement with Sumida Ward and iU Graduate School of Information Management and Innovation, focusing on the promotion and development of eSports. The agreement outlines various initiatives, including:

• - Enhancing the popularity and promotion of eSports
• - Advancing educational and research activities
• - Utilizing eSports for the welfare of the elderly and disabled
• - Attracting national and international competitions
• - Collaborating with local industries
• - Improving the environment for hometown team activities

These initiatives aim to leverage eSports as a tool for community development.

Upcoming projects will include organizing eSports events for senior citizens, establishing a local eSports league, collaborating on product development with local manufacturing companies, and engaging in joint research and workforce training with educational institutions. Through these diverse projects, INSOMNIA intends to harness local resources effectively.

A Growth-Oriented eSports Club

INSOMNIA has adopted the mission "Fueling Your Passion to the Point of Insomnia," seeking not only competitive prowess but also social expansion through eSports. The recognition as a hometown team and the signing of the collaborative agreement signify a new chapter for the club, focusing on addressing local issues and fostering value creation alongside government and educational institutions.

The club plans to collaborate with local businesses on product development, marketing initiatives, co-hosting community events, and health promotion campaigns, thus maximizing the unique opportunities that eSports presents for collaborative innovation and supporting the growth of Sumida Ward.

Comments from INS Co., Ltd. CEO Sota Motohashi

Sota Motohashi, the CEO of INS Co., Ltd., expressed his honor at being recognized as Sumida Ward's first hometown eSports team. He is particularly pleased with the historic agreement involving a local government, a university, and an eSports club, viewing this as a significant step forward.

According to Motohashi, the organization envisions eSports transcending mere competition and entertainment, aiming to evolve into a new societal infrastructure that connects individuals, businesses, and education with industry. INSOMNIA strives to be a club that earns the trust and pride of the local community, making strides toward the vision of "Connecting People through eSports in Sumida" by collaborating with local government, educational institutions, and businesses to create newfound value in the region.

About INS Co., Ltd.

Company Name: INS Co., Ltd.
Representative Director: Sota Motohashi
Location: 6F Pulsar Ryogoku Building, 2-11-1 Ryogoku, Sumida City, Tokyo
Business Activities: eSports club operations
Establishment Date: January 2024
Official Website: https://insomnia.zone/
Official X (formerly Twitter): https://x.com/insomnia_esp

Contact Information:
Email: [email protected]
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