#USA #branded merchandise #Woodinville #BDA #Harper + Scott

BDA Strengthens Its Position with Harper + Scott Acquisition

Bensussen Deutsch Associates (BDA), a prominent name in branded merchandise marketing, has recently taken a significant step in enhancing its capabilities by acquiring the renowned New York-based agency Harper + Scott. This strategic move is poised to bolster BDA's already impressive portfolio, which serves iconic brands such as Major League Baseball, Johnson & Johnson, The Home Depot, and NBC, by adding the creative expertise and client roster of Harper + Scott, known for its work with brands like Sephora, Diageo, L'Oreal, and Delta Air Lines.

A Major Evolution for the Promotional Products Industry

The acquisition stands out as one of the most considerable mergers and acquisitions in the promotional products realm, indicating the growing significance of branded merchandise as a driver of consumer connection and engagement. Harper + Scott has built a solid reputation for their imaginative campaigns and high-quality customer service, making them a perfect match for BDA, which is known for its extensive global logistics capabilities and technological prowess in product sourcing.

Through this acquisition, BDA aims to enhance its creative offerings significantly, focusing not just on merchandise as a product but as an experiential tool to forge stronger connections between brands and consumers. The collaborative potential stemming from this merger is indeed compelling, as Jay Deutsch, BDA's CEO and co-founder, articulates the shared vision of both organizations—seeing merchandise as a catalyst for genuine emotional engagement.

With this integration, BDA is not merely expanding its client base; it is establishing a robust presence in New York, complete with a dynamic showroom and a team equipped to handle high-profile creative projects. Harper + Scott will retain its name, further solidifying its identity within the BDA framework while leveraging BDA's extensive resources and networks.

Enhanced Capabilities for Custom Design and Delivery

The acquisition is a strategic move that allows BDA to combine its technological efficiencies with Harper + Scott's creative strengths, creating a new standard in branded merchandise. The combined firm will be able to deliver custom programs at scale, capitalizing on Harper + Scott's bespoke product design and high-touch service in tandem with BDA’s end-to-end logistics capabilities.

Michael Scott Cohen, the CEO of Harper + Scott, expressed enthusiasm about the newfound partnership, reflecting on the potential it brings to elevate their mission of designing high-profile campaigns that captivate audiences. He noted, “BDA was the first to demonstrate the power of a branded merchandise agency model; the integration allows us to pursue new heights in creativity and client service.”

The collaborative efforts promise to enhance how clients experience merchandise, leading to faster delivery, outstanding customer service, and innovation in product offerings. Jon Alagem, the President of Harper + Scott, corroborated this by emphasizing how BDA's robust procurement network would enable their team to focus on delivering compelling and sustainable branded merchandise efficiently.

Concluding Thoughts

This acquisition represents a significant milestone for both companies, positioning BDA as a more formidable player in the marketplace with diverse capabilities to serve Fortune 1000 clients. As the industry continues to evolve, the blend of Harper + Scott’s creativity and BDA’s operational excellence could spark a new wave of engagement strategies in branded merchandise, making this a noteworthy development in the marketing landscape.

For further insights, visit Harper + Scott and BDA.