Transforming Real Estate Marketing with AI
SAMURAI ARCHITECTS, a Tokyo-based company led by CEO Toshiki Kato, has just announced exciting updates to its innovative AI home staging service called "knock knock AI." With the introduction of two new models—"knock knock AI+" and "knock knock 3D"—home staging just became more realistic and user-friendly than ever before.
Upgrading the Home Staging Experience
The most significant enhancement is the integration of real, commercially available furniture placements into the virtual staging process. Unlike the previous versions, which relied solely on AI-generated items, the new updates will allow users to visualize interiors that align more closely with traditional Japanese living styles. This advancement in technology offers a practical solution for presenting vacant properties, bridging the gap between mere visuals and actual living experiences.
The new features enable users to quickly provide realistic lifestyle images derived from photos of vacant properties. Notably, walkthrough videos and high-quality staging images produced by "knock knock 3D" can seamlessly be utilized for social media marketing, offering potential buyers an immersive experience that brings them closer to the property without the need for an in-person viewing.
As a result, this technology is expected to boost purchasing intent and increase contract rates for medium to high-priced properties, opening a whole new avenue in real estate marketing.
Understanding knock knock AI+ and knock knock 3D
knock knock AI+
This new model utilizes image-generating AI to place real furniture in uploaded photos of empty rooms. Users can expect realistic interior designs that cater to the unique tastes and habits prevalent within Japan. Unlike previous iterations that may have leaned towards foreign styles, this tool promises a more authentic representation.
While it takes longer to generate images compared to earlier versions, the richness of available furniture selections from various brands means that the output will possess greater diversity and visual appeal.
knock knock 3D
Complementing the AI+ feature, "knock knock 3D" leverages 3D scanning technology to automatically suggest furniture layouts using real-world items. This service converts physical spaces into digital formats and applies cutting-edge algorithms to optimally arrange furniture. Users can expect to receive high-definition outputs as well as walkthrough videos, facilitating dynamic communication of a property’s allure in a tactile, three-dimensional manner.
These digital assets can easily double as marketing materials across social media and property listings, significantly amplifying the reach to potential buyers. Additionally, plans are in place to allow customers to purchase furniture displayed in the staged environments, creating a seamless integration of virtual exploration with actual buying experiences.
Expanding Applications
The introductions of "knock knock AI" and its subsequent models mark a paradigm shift in real estate marketing, especially for high-end properties and luxury apartments. Presenting furnished layouts in advance stimulates prospective buyers' imaginations and effectively conveys the value of a property without the need for prior visits.
SAMURAI ARCHITECTS envisions that beyond real estate agencies, their services will find utility among housing manufacturers and renovation companies. As the demand for modern model home proposals and post-renovation previews grows, the potential applications for these services are vast.
Join the Waiting List for Exclusive Updates
Ahead of the official release of "knock knock AI," "knock knock AI+," and "knock knock 3D," interested users can join a waiting list. Those who sign up will receive early notifications about service launches and new features, along with exclusive promotions like free coupons for the first month of service.
In conclusion, SAMURAI ARCHITECTS remains committed to transforming the real estate marketing landscape through cutting-edge technology. The continuous enhancement of user experiences and collaboration with furniture and housing manufacturers reinforces their mission to push for digital transformation in this sector, ensuring all stakeholders benefit from innovative solutions.