#USA #Detroit #OneMagnify #Optimal #Crestview

Introduction

In a significant move within the digital marketing landscape, OneMagnify, a prominent player in AI-powered marketing solutions, has announced its acquisition of Optimal's Performance Marketing business. This strategic acquisition aims to enhance OneMagnify's performance media and audience data capabilities, positioning the company for further growth in the competitive sector. Backed by Crestview Partners, a leading private equity firm, OneMagnify is set to leverage Optimal's extensive expertise and resources to deliver even more impactful marketing solutions.

Who is OneMagnify?

Founded with a vision to revolutionize business to business (B2B) marketing, OneMagnify focuses on integrating advanced technologies with marketing strategies to drive measurable impacts for its clients. The company prides itself on delivering an integrated platform that combines strategy, data analytics, digital experience, performance marketing, and channel solutions. With this acquisition, OneMagnify's goal is to further enhance its offerings and maintain a competitive edge in the rapidly evolving marketing landscape.

The Role of Optimal

Optimal, a name synonymous with performance marketing, has established itself as a mission-critical digital marketing partner for various sectors, including technology, automotive, real estate, construction, and eCommerce. The company’s expertise in proprietary audience data and measurable campaign optimization has made it a trusted choice among clients seeking effective performance media solutions.

With nearly two decades in the industry, Optimal has proven its ability to deliver results across major digital channels, including paid search, paid social, connected TV (CTV), programmatic advertising, and marketplace ads. Its reputation for driving measurable outcomes has positioned it as a leader in the digital marketing space.

Synergies and Integration

The integration of Optimal’s performance marketing expertise into OneMagnify's AI-driven platform marks a vital step in enhancing the company’s capabilities. This merger combines Optimal’s extensive data assets with OneMagnify's advanced analytics capabilities. Together, they aim to create a powerful, end-to-end service for businesses looking to achieve measurable growth. According to Mark Petroff, CEO of OneMagnify, this acquisition aligns perfectly with their mission to offer a unified, innovative marketing platform.

Ravi Karumuru, President of OneMagnify, emphasized that this acquisition accelerates the transformation of OneMagnify into a first-of-its-kind unified, AI-native agency that is uniquely designed to cater to B2B growth needs. By joining forces, these two entities set the stage for delivering heightened performance and efficiency in marketing strategies.

Looking Ahead

As part of the acquisition, Brian Wulfe, President of Optimal, has highlighted that aligning with OneMagnify will allow them to offer a fully integrated and strategically implemented platform to their clients. This collaboration will uphold the performance-driven focus that has defined Optimal's operations since its inception, while also expanding its reach and capabilities through OneMagnify’s innovative technology.

Conclusion

The acquisition of Optimal by OneMagnify signifies a strong commitment to advancing marketing solutions in the digital space. With Crestview Partners’ backing, this merger is expected to propel both companies into a new era of performance marketing excellence. Clients can look forward to an integrated approach that promises to deliver measurable results, innovative strategies, and an emphasis on achieving growth through cutting-edge technologies.

For further insights and information about the transformative offerings of OneMagnify, visit OneMagnify's website and for details on Optimal's comprehensive solutions, check Optimal's website.