Nagashi Performers
2025-07-25 02:25:29

The Evolution of 'Nagashi' Performers into Inbound Tourism Icons

The Nagashi Performers: A Cultural Renaissance



The iconic 'Nagashi' performers, once the vibrant pulse of Japan's Showa era drinking streets, are experiencing a remarkable revival in the Reiwa period, now setting their sights on global audiences. These street performers, known for their musical talents, are transitioning towards a new frontier, specifically catering to inbound tourists.

As the yen depreciates and the upcoming 2025 World Expo draws near, the influx of foreign visitors to Japan is expected to reach record numbers in the first half of 2025. In light of these developments, the 'Nagashi Kyoshitsu' (Nagashi Training School) was held in Toshima Ward in May 2025, showcasing how these performers can engage with and entertain international guests. The course, led by YAMATO from SAMURAI PERFORMERS syn, covered essential topics such as English MC skills, selecting appealing tunes for tourists, and innovative performance techniques. The enthusiasm of participants diligently jotting down notes was a testament to the cultural exchange at hand.

The growth and adaptation of the 'Nagashi' performance community is not just limited to enhancing their skills; operational frameworks are being established to support these artists as professionals. For instance, the association will be conducting seminars on tax returns and pension systems in February, establishing a solid basis for the performers' occupations.

The impact of this evolution is evident, with the number of venues showcasing 'Nagashi' performances skyrocketing from 25 in 2023 to a projected 64 by 2025, indicating a resurgent movement in the entertainment landscape.

To discuss these advancements and future directions, the 'All Japan Nagashi Association 2025 General Assembly' is scheduled to take place.

Event Details


  • - Date: July 28, 2025 (Monday)
  • - Location: Fukubou Sake Bar, Ikebukuro Sunshine 60 Street, Toshima, Tokyo
  • - Agenda: Reports on past activities, announcements regarding new entities, and future prospects will be presented.
  • - Audience: All current and affiliated members of the All Japan Nagashi Association (limited to 50 participants).
  • - Schedule:
- Part 1: General Assembly Reception at 14:30 / Opening at 15:00
- Part 2: Social Gathering (includes food and unlimited drinks) starts at 16:30.
  • - Organizer: All Japan Nagashi Association
  • - Contact: TEL: 044-455-5854, EMAIL: [email protected]

A Glimpse into the History of Nagashi


The origins of 'Nagashi' performers can be traced back to the Edo period with the advent of 'kawarabanshi', who would narrate news and stories to an audience unable to read. This profession evolved, incorporating humor and music with current events, giving rise to what is now recognized as 'enka'. Enka artists, renowned for their singing abilities, would flow from venue to venue, creating a spontaneous yet vibrant atmosphere, contributing to the rich tapestry of Japan's cultural performances.

Historically, 'Nagashi' thrived in bustling districts between the Meiji and Showa eras; however, a decline was noted during the karaoke boom in the Heisei era. The resurgence of 'Yokocho' (alleyway dining districts) in the 2020s has sparked renewed interest in these artistic performers, fostering a rebirth of the community.

Daisuke Iwakiri, the representative director of the All Japan Nagashi Association, states, "As long as the Yokocho culture persists, Nagashi will endure as a cultural staple for over a century." The association has outlined six objectives aimed at the sustenance and evolution of this art form:
1. Revival and continuity of the culture
2. Nationwide dissemination
3. Enhancing professional standing
4. Establishing healthy guidelines
5. Proper financial and tax practices
6. Collaboration with governmental and copyright organizations.

By framing Nagashi as a cultural profession, the All Japan Nagashi Association aims to improve the working conditions and recognition of artists, promoting this traditional art form across Japan.

Associations and Representatives


  • - All Japan Nagashi Association
- Representative Director: Daisuke Iwakiri
- Board Members: Tsuyoshi Nakayama, Tomo Takeda, Kio Endo

Notable organizations under the association include:
  • - Heisei Nagashi Union: Founded in 2015, focuses on guitarists and violinists, predominantly in Ebisu and Shinbashi.
  • - Kashiwa Nagashi: Established in 2010, promotes collaboration among local artists in Kashiwa.
  • - NOREN YOI x Gei: Initiated in 2017, specializes in diverse performance arts.
  • - Enchouka Project: Aims to cultivate personal connections through performance.
  • - Yutomachi no Oto: A new group emphasizing community engagement through music performance.

This narrative surrounding 'Nagashi' performers paints a bright future, intertwining tradition with modern insights, showcasing Japan's cultural depth on a global stage.

Writer: Takamasa Sakamaki


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Topics Entertainment & Media)

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