Exploring Nichigan's OEM Support Services for Wooden Toy Manufacturers

Nichigan: A Legacy in Wooden Toys

Founded in 1929, Nichigan Co., Ltd., based in Tokyo's Toshima Ward, has been a trailblazer in creating wooden toys and products infused with warmth and care. Under the motto 'Enriching Daily Life with the Warmth of Wood,' Nichigan has successfully catered to a diverse market with its high-quality offerings. Recently, the company has leveraged its extensive knowledge in the wooden toy sector to expand into the OEM (Original Equipment Manufacturer) market. This initiative has attracted numerous corporate clients, including major department stores, baby product manufacturers, lifestyle retailers, game developers, design firms, and food producers, seeking collaboration in producing wooden toys, stationery, and miscellaneous goods.

Nichigan doesn’t just stop at providing high-quality OEM production; it also offers robust sales support for its clients. For companies unable to manage the sales expansion of their newly manufactured products, Nichigan introduces them to established sales channels, including specialty toy stores, gift shops, bookstores, wholesalers, e-commerce platforms, and gift catalogs.

Success Stories from Nichigan's Partnerships

Case Study: Hatoha Inc.

Hatoha Inc., led by CEO Hiroki Endo, has made waves in the beauty industry after winning the Good Design Award 2021 for their product 'kittoko'. This innovative keepsake allows users to keep and display hair beautifully. With Hatoha's background as a hair salon owner, Nichigan assisted in identifying new sales avenues, leading to penetration into multiple beauty salon chains across regions including Kanto, Chubu, Kinki, Chugoku, Shikoku, and Kyushu. During the collaboration, Nichigan presented Hatoha’s products to gift manufacturers, resulting in increased market visibility.

Case Study: Ringleaf Inc.

Ringleaf, represented by CEO Ryota Sakuma, has successfully merged popular toy designs with Japan’s cultural heritage, notably through 'Korokoro Mokkoro', featuring original characters like Mokkoro and Mukkoro. Seeking to differentiate itself from competitors and avoid price wars, Ringleaf developed unique products for the Japanese market. Nichigan’s sales support led to their inclusion in gift manufacturer lineups, further enhancing their distribution through platforms such as Amazon.

Case Study: Furacoco Inc.

Furacoco, under CEO Hara Hidehiro, crafts charming wooden hina dolls, inspired by the traditional 'Hina Asobi' from the Heian period. Aiming to adapt these cultural icons for modern play, they achieved CE certification for safety. Originally sold via their e-commerce and physical stores, Tina were introduced to wider channels, including specialty stores and multiple gift manufacturers, thanks to Nichigan's extensive network, achieving broad acceptance of their playful designs.

Case Study: Fundament Inc.

Fundament, headed by CEO Akira Inaba, took the challenge to broaden the reach of their award-winning 'Daimyo Komas,' Shogi pieces with movement-design patterns. By collaborating with Nichigan, they developed 'SHOGGY,' an accessible and engaging way for children to learn Shogi through design. The partnership ensured that SHOGGY reached various gift manufacturers, expanding its audience significantly.

Important Notes on Sales Support

It’s important to note that Nichigan’s sales support services are exclusively available to companies that engage in OEM manufacturing. Therefore, inquiries regarding products outside of Nichigan’s involvement cannot be accommodated. Additionally, due to specific product specifications and business conditions, not every request for sales channel introductions may be feasible.

About Nichigan

Since its establishment in 1929, Nichigan has dedicated itself to crafting safe and enjoyable wooden toys that nurture children's creativity and imagination. The company embraces a philosophy that combines tradition with modernity, ensuring that their products appeal to all generations. For those interested in exploring wooden OEM production, visit Nichigan's OEM site. Nichigan continues to drive their mission, fostering connections between craftsmanship and market needs actively.

For more insights about Nichigan, explore their official social media channels:

Through its innovative OEM initiatives and advocacy for the wooden toy sector, Nichigan exemplifies how a strong foundation in tradition can lead to contemporary success.