Dr. Squatch Launches Innovative Invisible Glide Deodorants for Men

Dr. Squatch, recognized as the leading natural men's personal care brand in the U.S., has just expanded its deodorant repertoire with innovative products designed to tackle common issues men face when it comes to odor protection. Their latest offerings, the Invisible Glide Deodorant and Spray Deodorant, have been crafted with consideration for modern men's needs, utilizing dermatologist-tested formulas that ensure fragrance, effectiveness, and clean application without compromising on ingredients.

Invisible Glide Deodorant


Market research indicates that a significant number of men—nearly 90%—express a desire for deodorants that don't leave stains and aren't antiperspirants, yet the options available typically consist of heavily chemical-laden formulations. Understanding this gap, Dr. Squatch has introduced their Invisible Glide, which is both a clear and aluminum-free option, appealing to those seeking natural personal care.

Formulated with 98% natural ingredients, this deodorant caters especially to sensitive skin, offering all-day odor protection while providing a residue-free glide with each application. Users can choose from various enticing scents such as Fresh Falls, Wood Barrel Bourbon, Coconut Castaway, Rainforest Rapids, and many more, ensuring that personal fragrance is far from boring.

Spray Deodorant


For many, spray deodorants remain the popular choice due to their quick and hassle-free application. The new spray option from Dr. Squatch boasts a butane-free formula that promises an impressive 72 hours of odor control, uniquely designed for underarm use but also versatile enough for other body areas. Featuring advanced 360-degree spray technology, it can be used from any angle—even upside down—and dries almost instantly. No sticky residue or over-spray will hinder its use, making it an attractive option for active men.

Available scents are similarly diverse, ranging from Fresh Falls to Sandalwood Summit, adding to the appeal of this refreshing and functional product.

Brand Philosophy and Availability


Dr. Squatch has consistently focused on meeting the genuine needs of men who are looking for natural alternatives that enhance their grooming routine without unwanted chemicals. The company’s CEO, Josh Friedman, has noted that the men's deodorant aisle has seen little evolution, particularly regarding natural products. Friedman emphasizes that these new launches were created with real user feedback in mind to eliminate common trade-offs associated with deodorants.

Both the Invisible Glide and Spray Deodorants are priced at $13.00 and are now available for purchase on Dr. Squatch’s website, as well as on Amazon and in grocery stores including Publix, Kroger, and H-E-B. A full-scale rollout is expected soon across major retailers like Target, Walmart, CVS, and Walgreens, ensuring that these groundbreaking products will be accessible to a broad audience of interested consumers.

Dr. Squatch continues to innovate and expand its offerings, standing by its mission to provide high-quality, natural grooming products. Their lineup also includes Wax and Precision Deodorants, alongside soaps, hair care, and shaving essentials designed for the modern man. With a commitment to clean ingredients and intriguing scents, Dr. Squatch has positioned itself as the go-to brand for men seeking to elevate their daily grooming routine confidently. To explore the full range of products, visit their website at www.drsquatch.com or follow them on Instagram @drsquatch.

Topics Consumer Products & Retail)

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