#Japan #Tokyo #AI Analyst #Microsoft Advertising #WACUL

WACUL Secures Performance Partner of the Year Award at Microsoft Advertising Partner Awards 2025

WACUL, headquartered in Chiyoda, Tokyo, is proud to announce its recognition as the 'Performance Partner of the Year' at the Microsoft Advertising Partner Awards 2025. This award highlights WACUL's commitment to customer success through innovative strategies and effective use of Microsoft's advertising solutions.

Understanding the Microsoft Advertising Partner Awards 2025

The Microsoft Advertising Partner Awards recognize the most influential and innovative partner companies within the 'Elite' and 'Select' categories of the Microsoft Advertising Partner Program. This groundbreaking event is notable as it marks the tenth anniversary of the awards and the first time they have been held in Japan, celebrating the achievements fostered through Microsoft’s partnerships.

Evaluation criteria for the awards included contributions to business success for advertisers, innovations in operation through data and AI, and collaborative efforts with the Microsoft Advertising team. Companies were recognized as finalists and award recipients divided by regions: North America, EMEA, and Asia Pacific.

Award Details and Significance

WACUL's accolade as the 'Performance Partner of the Year' was primarily attributed to the company's effective use of Microsoft Advertising solutions, which enabled advertisers to achieve remarkable results. The award serves to acknowledge partners that drive client performance and business growth within the Microsoft Advertising ecosystem.

Criteria for evaluation involved the early adoption of innovative strategies, AI solutions, and continuous optimization to maximize client results. WACUL stood out as one of only two Japanese companies to receive this honor, showcasing the global recognition of their commitment to effective advertising operations and ongoing improvements.

Comments from WACUL's Leadership

In a statement, Nobuyoshi Ichinose, Head of the Advertising Group at WACUL, expressed his gratitude, saying, "We are immensely honored to receive the 'Performance Partner of the Year' award at the Microsoft Advertising Partner Awards 2025. This recognition reflects our commitment to revolutionizing marketing through data and technology and our strong collaboration with Microsoft Advertising to maximize client success."

He further emphasized, "Moving forward, we will continue to enhance our cooperation with Microsoft Advertising, ensuring not just the maximization of advertising effectiveness, but also contributing to the sustainable growth of our clients." The award ceremony brought together key figures from both companies, fostering stronger ties and collaboration.

Future Directions

WACUL is determined to further strengthen its efforts to support advertisers in maximizing outcomes through its partnership with Microsoft Advertising. The company intends to enhance advertising operations based on intricate data analysis, aiming for more efficient and results-oriented marketing activities.

WACUL is also committed to providing comprehensive support from strategy design to execution and improvement, aiming to continuously contribute to the growth of client companies.

Overview of WACUL's Advertising Services

Since launching its data analysis SaaS solution 'AI Analyst' in 2014, WACUL has analyzed data from over 40,000 websites. By leveraging insights gained from this extensive data analysis, the company offers advertising services that not only focus on driving traffic through ads but also enhance interactions on websites, ultimately maximizing conversions (CV).

WACUL’s advertising team works alongside consultants who possess knowledge of site improvements, ensuring that the focus is on a broader perspective of maximizing CV through both traffic and engagement.

About WACUL

WACUL is a marketing DX company transforming businesses through big data and knowledge. Established in 2010, WACUL has facilitated digital marketing consulting and delivered cutting-edge data analytics leveraging AI technology. Their offerings include various solutions aimed at maximizing clients' sales through efficient marketing strategies.

Company Information:

• - Name: WACUL, Inc.
• - Website: wacul.co.jp
• - Location: 2F Kanda Ogawacho 3-26-8, Chiyoda, Tokyo
• - President: Ryohei Obuchi
• - Services: Automated PDCA for digital marketing via 'AI Analyst', execution-oriented solutions, and consulting services aimed at enhancing marketing efficiency.