Gifty Partners with Ichibanya to Launch Innovative eGift System

Gifty's New eGift System for Ichibanya: A Digital Revolution in Gifting

In a groundbreaking move, Gifty, the leading eGift platform developer based in Tokyo, has partnered with Ichibanya, the renowned operator of the popular CoCo Ichibanya curry restaurants. This collaboration brings forth an innovative service dubbed the eGift System, which allows customers to issue and sell digital gift tickets. Starting December 9, 2025, this system will enable users to purchase the new 'Ichibanya eGift Tickets' at all 1,208 CoCo Ichibanya locations and 29 Pasta de Coco outlets across Japan.

The Concept of eGift System

Gifty's eGift System is designed to bridge the gap between individuals and businesses through seamless digital gift transactions. It offers a user-friendly platform for issuing, distributing, and redeeming e-gifts, with services like giftee®, which is Gifty’s primary online gift-selling portal. The 'eGift System' is created specifically for companies, allowing them to manage their unique e-gift campaigns, enhancing customer engagement without the traditional hassle of physical gift cards.

Gifty’s vision emphasizes nurturing connections among people, businesses, and communities through e-gifting. The company aims to facilitate a culture of gifting that resonates with the younger generations, thus ensuring that these digital vouchers are not just a trend but a lasting norm in social transactions.

Diverse Offerings of Gifty

Gifty's business model comprises four key services:
1. GIFTEE®: A casual gift service that offers a range of e-gifts available for purchase online.
2. eGift System: The new service for corporate clients, providing an efficient way to issue and sell e-gifts.
3. giftee for Business: Aimed at corporations and municipalities, this service allows businesses to use e-gifts for promotional activities, customer rewards, or campaign incentives.
4. eMachi Platform®: A digital platform designed to address municipal and regional issues, tapping into virtualization for community management.

Ichibanya's Expansion and eGift Integration

Founded in 1978, Ichibanya opened its first CoCo Ichibanya store and has rapidly expanded to approximately 1,200 locations domestically and around 200 internationally. The chain aims to diversify its business by not only providing a remarkable curry experience but also introducing new formats like Pasta de Coco, a brand specializing in Japanese-style spaghetti dishes.

With the introduction of the eGift System, Ichibanya seeks to enhance its connection with young customers who value convenience and digital transactions. These eGift Tickets, available in denominations of 500 and 1,000 yen, can be redeemed at any CoCo Ichibanya or Pasta de Coco outlet throughout Japan. They can also be purchased online for personal gifting, reinforcing the act of giving in everyday life.

Promoting eGift Culture in Japan

Gifty aims to not only expand the range of e-gifts available but also to enrich the customer experience through its services. The 'eGift System' empowers users to seamlessly transition from physical gift cards to a digital alternative, promoting a modern culture of gifting where everyone can share sentiments effortlessly.

Whether for personal use or as corporate incentives through giftee for Business, this partnership between Gifty and Ichibanya is poised to redefine the gifting landscape in Japan. By utilizing a mobile app to redeem these vouchers, users can easily showcase their eGift Tickets during checkout, exemplifying a streamlined and enjoyable shopping experience.

Conclusion

The launch of the eGift System by Gifty, in collaboration with Ichibanya, signifies a significant shift in the consumer gifting trend within Japan. It highlights the growing importance of digital solutions in everyday life, inviting companies and individuals alike to engage in a culture where sharing and gifting become central to consumer experience. With their sights set on further expansion, Gifty continues to revolutionize the way the Japanese public views and utilizes e-gifts, making it a cornerstone of modern social interaction.

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Adoption and Erections: The eGift tickets will be valid for four months after issuance, encouraging timely festive uses and transactional engagements. Gifty’s comprehensive approach could very well lead to a richer consumer marketplace, symbolizing the merging of tradition with digital innovation.

Gifty is devoted to scaling its operations to better serve its partners and customers in an ever-evolving digital landscape, making gifting easier and more meaningful at every turn.