Celebrate 25 Years of FINAL FANTASY X at the Pop-Up Store in Tokyo

Celebrate 25 Years of FINAL FANTASY X

SQUARE ENIX is excited to announce a special ‘SQUARE ENIX POP UP STORE’ at Daimaru Tokyo, celebrating the 25th anniversary of the beloved game, FINAL FANTASY X. This unique pop-up store will be open from July 17 to August 3, 2026, offering fans a chance to immerse themselves in the world of FINAL FANTASY.

A Special Occasion

The 25th anniversary of FINAL FANTASY X is a remarkable milestone for gamers and fans alike. This event will not only showcase a wide variety of official merchandise but also feature exclusive art designs commemorating the game. Visitors can expect to see vibrant wall designs and mini panels featuring adorable chibi illustrations that capture the charm of the game.

Exclusive Merchandise

The store will offer a diverse array of products, including brand-new items like masking tape featuring iconic characters Yuna and Tidus, plush pouches, and various keychains. Exclusive first-look items from FINAL FANTASY XIV will also be available, including acrylic keychains and sticker sets inspired by elements from the game. Item prices will range from 400 yen for capsule toys to 9,350 yen for special limited merchandise.

Here is a sneak peek at what you can find:

- FINAL FANTASY X Masking Tape (Yuna): 1,650 yen
- Plush Character Pouch: 2,420 yen
- Tidus Shoulder Bag: 5,280 yen
- Keychains featuring the game’s logos: starting from 1,320 yen
- 25th Anniversary Acrylic Keychain: 1,650 yen

These limited-edition products will be perfect for any fan of the series and are sure to go quickly, so attendees are encouraged to arrive early!

Visiting Information

The venue will operate daily from 10:00 AM to 8:00 PM, with a 6:00 PM closing time on the final day. Since the opening is expected to draw significant crowds, entry tickets will be distributed from 8:30 AM on July 17 and 18. These tickets will be available at the store's first floor entrance, starting at Louis Vuitton.

Moreover, the SQUARE ENIX POP UP STORE will also be mirrored at Daimaru Shinsaibashi, running from July 3 to August 30, 2026. Both locations will have event-exclusive items, making it a haven for collectors.

Special Campaigns and Promotions

In partnership with Daimaru Matsuzakaya, there will be exciting campaigns for attendees who make purchases. Shoppers can bring receipts from one venue to the other to receive special novelty gifts. For example, with a purchase of over 6,600 yen, guests can receive a random rubber coaster from the available designs.

As a celebration of the FINAL FANTASY X universe, the pop-up store aims to provide an unforgettable experience, filled with nostalgia and new discoveries. Make sure to visit the special website for details on exclusive items and event updates. Don’t miss your chance to celebrate this iconic game and the moments it has given fans over the past 25 years.

Join fellow gamers and treasure hunters as we revel in the legacy of FINAL FANTASY X together!