#Japan #Tokyo #Jewelry #Japan Brand #JGW Hong Kong

Japan Brand Pavilion at JGW Hong Kong 2025

In an exciting development for the jewelry industry, the Japan Jewelry Association (JJA), located in Tokyo, is set to unveil the Japan Brand Pavilion at the Jewelry & Gem World Hong Kong (JGW) scheduled for September 17-21, 2025. This initiative, co-hosted with the Japan External Trade Organization (JETRO), aims to promote the excellence of Japanese jewelry on a global platform.

The Japan Brand Pavilion will be strategically positioned in Hall 3G of the Hong Kong Convention & Exhibition Centre, specifically in front of the Japan Pavilion concourse. This space will feature six individual exhibitors selected by JETRO, each occupying a booth measuring 9 square meters. Additionally, the collective booth will display representative products from eight brands selected by JJA, further showcasing the craftsmanship and creativity inherent in Japanese jewelry.

Objectives of the Japan Brand Project

The primary goal of the Japan Brand Project is to fully communicate the meticulous quality, unique concepts, and overarching aesthetic of Japanese jewelry. By doing so, the project aims to elevate the recognition of the