A Success Story: How TOSIMORI Pharmacy Boosted Web Sessions by 20 Times with SEO

Unprecedented Success in Online Marketing

In recent years, the rising prevalence of infertility treatments and enhanced governmental support systems have dramatically shifted the landscape of the fertility and pregnancy support market. With an increasing societal demand, businesses that offer fertility care services, including traditional Chinese medicine pharmacies, have multiplied, intensifying competition for customer acquisition. This surge has made previous advertising methods like print media and web ads less effective, necessitating a robust and sustainable web marketing framework that can deliver accurate and specialized information to users actively seeking it, independent of advertising expenses.

Amid this backdrop, TOSIMORI Pharmacy, which boasts over 80 years of history and has been focusing on fertility consultation for 20 years, faced challenges due to decreased ad effectiveness attributed to rising competition. To tackle this issue, the pharmacy initiated a partnership with Willgate Inc. to implement their TACT SEO services and the SEO in-house production support plan. Despite having a single pharmacist with no prior SEO experience, TOSIMORI Pharmacy successfully internalized content creation, achieving approximately a 20-fold increase in web sessions within just eight months. Notably, around 70% of the articles published secured positions within the top 10 search results, enabling the pharmacy to attract online consultations and orders even from distant regions, marking a remarkable achievement in the industry.

Challenges Faced Before Implementation: Declining Ad Effectiveness Due to Increased Competition

TOSIMORI Pharmacy's longstanding focus on providing fertility support has been integral to its service offering, but as similar pharmacies began to adopt the same specialization, reliance on print ads for customer acquisition faltered. The pharmacy began to perceive diminishing returns on advertising expenditures, leading to the necessity for novel customer acquisition strategies.

Actions Taken: Monthly Publication of 10-20 Articles Using TACT SEO

To address these challenges, the pharmacy intensified its efforts in updating its helpful blog on traditional Chinese medicine, consistently publishing 10-20 articles monthly. Leveraging the AI functions of TACT SEO allowed the pharmacist to create most of the articles, fitting this task into the available time between customer consultations. The developed workflow ensured compliance with the Pharmaceuticals and Medical Devices Act, while allowing for professional revisions, thus striking a balance between efficiency and regulatory adherence. Additionally, establishing author credibility by highlighting the pharmacist's extensive experience enhanced the trustworthiness of the content.

Implementation Outcomes: Sessions Increased Approximately 20-fold

In a quantitative sense, the number of sessions surged from approximately 1,300 to an impressive 27,000 over the eight-month period. Moreover, more than 70% of the newly created articles ranked within the top 10 in search results. Significantly, specific keywords such as “traditional Chinese medicine + effectiveness” achieved the top position, with the pharmacy also successfully enhancing rankings for other niche keywords with substantial search volumes.

Thanks to TACT SEO’s rewriting function, TOSIMORI also improved existing content, further boosting their visibility in search rankings.

On the qualitative side, the increase in search-driven traffic enabled the pharmacy to receive online consultations from clients outside its previous focus area of Okayama Prefecture, including regions like Tokyo, Niigata, and Nagasaki. The emphasis on author credibility contributed to the pharmacy's articles being cited in AI-driven searches, enhancing exposure for terms such as “recommended traditional Chinese medicine pharmacy in Okayama.”

Testimonials from TOSIMORI Pharmacy Representatives

“We've seen a notable increase in inquiries from new customers,” expressed a representative from TOSIMORI Pharmacy. “Before the introduction of TACT SEO, most of our consultations were from nearby regions. Now, we can reach clients from afar, and it's clear that our content is making an impact.”

The ability to write rewritten articles in a strategic manner turned out to be another significant achievement this year. Articles that once ranked between 11 and 30 moved up to positions 4 to 6 after revision, showcasing the effectiveness of TACT SEO’s features. This is encouraging for us to continue reworking articles that previously floundered in obscure ranks.

Future Outlook: In-House SEO Full Integration and Healthcare Awareness Activities

With a newly established internal SEO capability, TOSIMORI Pharmacy plans to intensify its customer acquisition efforts over the next year. To ensure the delivery of quality traditional Chinese medicine to those in need, the pharmacy also intends to enhance website usability through improved online reservation systems. Moreover, they aspire to spearhead awareness campaigns concerning health care and traditional Chinese medicine, committing to ventures that transcend conventional pharmacy boundaries.

About TACT SEO: An SEO Tool Supporting Ranking Improvement

TACT SEO is an SEO tool developed by Willgate, based on insights from over 3,900 SEO consultations. It is designed to help users secure top rankings for targeted keywords. Notably, it has been utilized by over 10,000 companies engaged in SEO initiatives.

The tool’s “Easy SEO Article Creation” feature automates the extraction of essential elements from high-ranking pages, allowing users to generate articles from headings to content fully automated by AI.

Recently, we also launched a no-registration-required function that enables users to experience AI rewriting in just 10 seconds, offering free trials for three articles through our website.

TACT SEO Success Stories

Here are some examples of companies that successfully implemented TACT SEO:

- Uchida Yoko IT Solutions Inc.: Achieved top 3 rankings across multiple big keywords, increasing organic traffic significantly. More details here.
- Global Stage Inc.: Reported over a tenfold increase in inquiries, securing top rankings swiftly. More details here.
- E-Communications Inc.: Notable increase in contract numbers and lead quality through TACT SEO-driven internalization. More details here.

About Willgate Inc.

Established in 2006, Willgate is a company dedicated to supporting web marketing for SMEs, providing various services, including M&A advisory, SEO consulting, content marketing, and sales tech services. The company is based in Omotesando, Tokyo.